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Product Managers And The Problem With Discounting | The Accidental Product Manager

What All Of This Means For You

A part of every product manager’s product manager job description is to find ways to make their product a success. One of the tools that we have at our disposal to make this happen is the discount. However, we need to be careful because things can get out of control quickly.

GM has decided to stop discounting their pickup trucks. However, Ford is heavily discounting their pickup trucks. This has resulted in GM having to send trainers out to their dealers in order to show them how to sell their pickup trucks with little or no discounts. This strategy appears to be working for now, but it may not work in the future.

As product managers we need to understand that discounting our products is a tool that can be used occasionally. We don’t want to allow our potential customers to become addicted to this form of pricing. Use it when you want to motivate potential customers but understand that its effectiveness may depend on what your competition is doing.

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Product Managers And The Problem With Discounting


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