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Qdoba Mexican Grill’s sales propelled by simplified pricing | Nation’s Restaurant News

Qdoba Mexican Grill’s simplified pricing structure helped propel same-store sales 14 percent in the first quarter, boosting the chain’s average check 9.8 percent without giving the impression of a price increase, company officials said Wednesday.

That effort included a shift in October to a new pricing structure that let customers pay one price, based on protein, for a menu item, without paying extra for add-ons like guacamole or queso sauce.

“Guests have responded very favorably,” Comma said, noting that guacamole additions have more than doubled and customers now request queso sauce with nearly half of all entrées.

Eliminating the extra cost for add-ons has allowed for more positive interactions between customers and restaurant employees as they build their meals. “It’s not just a price increase,” he said. “In fact, the consumer doesn’t interpret it that way.”

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Qdoba Mexican Grill’s sales propelled by simplified pricing.

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