OnDemand WTP Pricing Research

Questionnaire: Pricing Practices in the Big Data era | Coline Johanet

As part of my last year of study in the MSc International Accounting, Management Control and Auditing at Rennes School of Business (France), I am writing a Master’s thesis on new pricing practices in the retail industry.

I think the Big Data era has revolutionized pricing in retail and that it’s necessary to update our understanding of pricing practices in such companies. As such, I would be very interested to hear your opinion on the matter.

Would you have a few minutes to answer this questionnaire?

The answers are completely anonymous as the questionnaire does not require any prior connection nor require you to name your company.

If you would like to receive the results of my survey, please do not hesitate to send me your e-mail address.

Thank you all for your help!

– Coline

Complete Questionnaire here:

Pricing Practices in the Big Data era..