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Rackspace says so long to commodity cloud wars with new pricing model | VentureBeat

Cloud and hosting provider Rackspace has had it tough lately, relative to some competitors. Now the company is working to get into a more stable position.

It’s taking steps away from the raw cloud infrastructure market, which competitors like Amazon and Google have taken the spotlight, and instead doubling down on a role it knows well — seller of infrastructure bundled with real support.

In line with that shift, today the company unveiled a new way to charge for its public-cloud services. Rather than display prices that cover compute power as well as the “fanatical support” it has long boasted about, Rackspace will now break out the infrastructure cost from the support cost. That way, prospective customers can see more clearly why Rackspace costs more than the basic infrastructure from Amazon Web Services, Google, and Microsoft.

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Rackspace says so long to commodity cloud wars with new pricing model.