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Raley’s brings online pricing strategy to stores | Chain Store Age

Regional grocery chain optimizes store prices in real time.

Privately-owned Raley’s, which operates 129 stores in California and Nevada, is applying artificial intelligence (AI) technology to bring intelligent, dynamic pricing to its stores. Raley’s recently completed a pilot of the AI-based Eversight pricing suite, focused on optimizing multiple product categories across various strategic goals.

As a result, Raley’s is now deploying the exception-based AI platform across the enterprise. The system collects and analyzes data automatically and surfaces key data points and recommendations in high-impact areas. This data helps inform real-time human decision-making.

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Raley’s brings online pricing strategy to stores |Chain Store Age.

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