Retailers and consumers view holiday shopping differently | FierceRetail

“BDO’s CxO and Consumer surveys’ data shows that more than one-fourth of consumers plan to purchase the majority of their holiday gifts on Amazon this year, but retailers are more concerned about competition with big-box retailers than Amazon. Additionally, consumers’ plans to watch their budgets this holiday season also suggests that Amazon’s incredibly competitive prices could capture the majority of sales,” Kotlyar said.

According to 50% of the retailers surveyed, big-box stores are perceived as their biggest competitor in 2017, but only 21% of consumers plan to do most of their holiday shopping at a big-box store.

But don’t count out big-box stores yet. Their convenience, price points and diverse product selection consistently attract consumers throughout the year, Kotlyar says.

Read complete article here:

Retailers and consumers view holiday shopping differently | FierceRetail.