OnDemand WTP Pricing Research

Revealing the most common pricing myth | Camilla Granberg

Companies need to build a value based pricing strategy in which the price sensitivity of different segments is a known factor. The good news is that there are effective and reliable ways of measuring price sensitivity and purchase behavior, providing valuable input to pricing strategies. As the real life example above illustrates, knowing the difference between rational and sensitive will show directly on your bottom line.

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Revealing the most common pricing myth.

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