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SaaS Pricing: Lessons from 4 pricing changes | Canny Blog

We launched Canny almost a year ago. During that time, we reached ramen profitability. We also changed our pricing four times.

As a bootstrapped startup, we needed to monetize from the start. Not to mention, paying customers is a great signal for product-market fit. We knew pricing would be essential to get right.

But this isn’t a story about how we doubled our pricing and became an overnight success. In this post, I’ll go over each attempt, our mistakes, and what we learned.

Embrace the unknown
When you first start out, pricing is more of an art than a science. You don’t have enough customers to run A/B tests, every attempt goes out to 100%.

That’s why it was crucial for us to talk to our initial customers during these experiments. We kept a pulse on their sentiment instead of making decisions on data.

  • Are people willing to pay for what we offer?
  • Are people confused about our pricing?
  • What makes people hesitant to buy?

Read complete article here:

SaaS Pricing: Lessons from 4 pricing changes – Canny Blog.