SaaS Pricing Strategy: Who’s your Hero? Who’s your Decoy? | CMO-as-a-Service

Pricing a SaaS Service is not very different from anything other Software Pricing Strategy. While you want to keep renewal friction at a minimum, all other “rules” of pricing psychology still apply.

While most companies out there have intuitively embraced the ‘rule of 3’, I often encounter teams who don’t really know where this rule came from, and have not completely optimized for it.

Read complete article here:

SaaS Pricing Strategy: Who’s your Hero? Who’s your Decoy? — CMO-as-a-Service.