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Sainsbury’s swaps shelf price tags for e-paper displays | Pocket-lint

Sainsbury’s is trialling plans to replace the price tickets on the shelves of its supermarkets with changeable e-paper equivalents.

It has installed digital pricing displays in its Shoreditch Old Street Local store and if it proves successful for staff, the tech team at the supermarket chain will look to roll it out to other branches in the UK.

Each display unit can be progrmmed by trained staff members, who can assign the labels to products. Prices and offers are then automatically updated using pricing data from centralised systems. This would become an even more efficient way to update prices nationally the more stores that feature the technology.

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Sainsbury’s swaps shelf price tags for e-paper displays.