Sales Organizations Benefit the Most from Pricing Software, Just Ask a Soccer Fan | Pricing Matters

The traditional core objective of pricing technology was centered on the identification of the margin leakage. The pricing team operated the software and provided sales with insights to mitigate the margin erosion. Put another way, the software served as a business intelligence support system with considerable human intervention. From the sales person’s vantage point, the pricing software was on the sideline.

Today, pricing technology is no longer on the sideline, “it’s in the game.” Modern pricing technology has taken on innovative approaches not just to find leakage and assist pricing practitioners – although pricing analysts still play a crucial user role – but to operationalize the sales community as well.

Speaking of being in the game, the 21st FIFA World Cup serves as a great example of operationalized software. Soccer was first played in ancient Rome over 2,000 years ago, and the sport evolved in England into the game we know well today. Yet, what’s not commonly known today are the technology tools that operate easily and quickly in the background to support the referees and teams. Recently, FIFA shared an interesting video on “The Hidden Technology of Football.” The league shared how the three different technologies affect the “users” throughout the 64 matches and ultimately improve the quality of the game.

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Sales Organizations Benefit the Most from Pricing Software, Just Ask a Soccer Fan – Pricing Matters.