SeaWorld attendance keeps dropping, with a sharp decline in the key summer months | LA Times

Still, shares of Seaworld Entertainment rose 1.5% to $11.36 on Tuesday. They are down 40% this year so far.

In what has become a familiar refrain, SeaWorld Chief Executive Joel Manby said he expects that new attractions and aggressive marketing will help drive a turnaround.

“Attendance trends have improved since we launched our fall and Halloween events in late September,” Manby said in a statement. “We remain confident in our plan to drive growth over time by addressing reputational challenges and creating fun and meaningful guest experiences, while maintaining a sharp focus on financial discipline. Our compelling product lineup, updated pricing strategies and aggressive marketing and advertising promotion will begin to roll out early next year.”

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SeaWorld attendance keeps dropping, with a sharp decline in the key summer months – LA Times.