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SeaWorld stock soars 18% as visitors return to its parks | MarketWatch

“The cloud of bad PR still looms, but it’s starting to break as the park continues to invest in assets outside the whales,” said John Poelking, leisure and media analyst at Mintel. “New rides and educational experiences have repositioned SeaWorld as a fun place to go to again, and people appear to be responding to the sustained efforts of the brand to try something new.

The company’s pricing strategy has also helped establish the park as offering greater value than its competitors, he said.

SeaWorld’s focus on pricing comes after Walt Disney Co. DIS, -0.71% increased the price for admission to parks in Florida and California earlier this year, with Disneyland tickets now costing up to $135 and Disney World tickets priced at up to $129.

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SeaWorld stock soars 18% as visitors return to its parks – MarketWatch.