SF parking meters may soon feature Uber-like surge pricing | The San Francisco Examiner

Parking meters across San Francisco may feature “dynamic” pricing by the end of this year.

The new parking meter pricing policy will allow The City’s transportation planners to lower or raise prices based on the demand for parking spaces, in similar fashion to Uber’s surge pricing, which raises prices for ride-hail vehicles when demand for rides spikes.

That means prices for parking meters could surge near restaurants around dinnertime, for instance, or drop dramatically on seldom used blocks during the middle of the day.

Officials said the plan helps parking spaces churn through cars more quickly — a boon to merchants, who see more customers, and the environment, as drivers circle for parking less.

“This is how we make sure there is enough parking in The City, when everyone claims there’s not,” said Cheryl Brinkman, chair of the San Francisco Municipal Transportation Agency Board of Directors, at their meeting on Tuesday.

She added, “We can work to make sure people can park their cars.”

The proposal to add dynamic pricing follows a year-long 2011 pilot program called SFPark, which was funded by the U.S. Department of Transportation. The stated goal of the pilot was simply to help people find a parking space — and when prices went up, there was a higher turnover of parking spaces, the pilot found.

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SF parking meters may soon feature Uber-like surge pricing – by j_rodriguez – September 11, 2017 – The San Francisco Examiner.