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Singapore start-up launches new online platform to compare electricity prices | The Straits Times

Besides benefiting consumers, Electrify also aims to serve retailers by providing information that allows them to remain competitive. Currently, retailers operate in silos, and have little information about how their products and prices are benchmarked against others.

A proprietary pricing software Fibonacci will allow retailers to enter the spreads they want to offer based on their pricing strategies. Electrify will also provide aggregated information that shows how prices are trending, among others.

Electrify charges retailers a fee by taking a cut from the contracts that are transacted. It also hopes to earn revenue from those that advertise on its site.

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Singapore start-up launches new online platform to compare electricity prices, Singapore News & Top Stories – The Straits Times.