OnDemand WTP Pricing Research

Skiers giddily paying steep prices for Tahoe slopes’ fine snow | San Francisco Chronicle

This past weekend, the few rooms still left at the five-star Ritz-Carlton Tahoe were going for $1,700 Saturday night, and in advance for Super Bowl eve, they’re $5,000. For non-holiday weekdays, the prices often start at $850 a night, according to the resort and Expedia.com. At the Village at Northstar, lodging prices ranged last week from $750 to $1,700 per night. For the upcoming Super Bowl weekend, the Village at Squaw Valley has long been booked full.

At similar prices, everything sold out at Tahoe on New Year’s Eve. At South Lake Tahoe, a one-star hotel that raised its rates from $49 a night to $232 still booked up.

After four years of drought and the arrival of great snow conditions, a high-end crowd is arriving at Tahoe for the ski season and driving up prices across the board, topped by peak events like the Super Bowl and the holidays. Paying for lodging — even if you go the cheap route and pay $100 to $200 a night — plus meals, lift tickets, rental gear and gas during the ski season at Tahoe can make it a $1,000 weekend for two with a Friday-night arrival and Sunday departure. The price tag goes far higher for those with a taste for the best.

Read complete article here:

Skiers giddily paying steep prices for Tahoe slopes’ fine snow – San Francisco Chronicle.

Post a Comment

WP-SpamFree by Pole Position Marketing