OnDemand WTP Pricing Research

Skift Business Traveler: Hotels Look at A La Carte Pricing | Skift

What to Know Now

The world of à la carte pricing that the airline industry hates so much may be bleeding into the hotel industry, says a new report from Skift and Travel Tripper. The concept would be familiar to the current airline model in place: your basic fare gets you your plane ticket or your hotel room and everything else comes with a fee.

Thinking through the obnoxious things that the airline industry can currently charge for it’s easy to think of what hotels can do. Internet. TV. Soap. Extra pillows. How about air conditioning? The gouging is limitless.

The report profiles two hotels (in France and Malaysia) currently testing the model, but if the program works, others could catch on. Perhaps soon, we’ll all be packing our own bath towels and shampoo for business trips.

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Skift Business Traveler: Hotels Look at A La Carte Pricing – Skift.

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