Sky Sports to replace numbered channels and slash prices in revamp | The Guardian

A key part of the strategy is that it will let Sky entice new pay-TV subscribers reluctant to fork out up to £49.50 for its cheapest sports package. The new strategy will allow Sky to charge £18 for its cheapest package – although the whole Sky Sports bundle will remain a costly option.

The cost of sports rights has spiralled in recent years with Sky paying £4.2bn in its latest Premier League TV deal – 83% more than the previous deal and almost £11m per game – while viewing has dropped significantly.

Some analysts ascribe this drop to the rise in popularity of cheaper streaming services, such as Netflix and Amazon, which with prices starting at£8 a month may be creating an expectation among consumers that pay-TV should be cheaper.

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Sky Sports to replace numbered channels and slash prices in revamp | Media | The Guardian.