OnDemand WTP Pricing Research

Smartphone makers are pricing themselves out of the market | Computerworld

While demand for entry-level and mid-price smartphones has remained strong, global sales of high-end smartphones like the iPhone XS and XS Max have steadily declined over the past year, according to a new report from Gartner.

Less innovation in top-of-the-line smartphones coupled with steep price increases are pushing consumers to wait longer to replace older handsets, according to Gartner.

The research firm found that in 2018, global sales of smartphones grew just 1.2% compared to the year before, reaching 1.6 billion units.

North America, mature Asia/Pacific and Greater China recorded the worst declines of all regions, at 6.8%, 3.4% and 3%, respectively. Those mature markets rely more on flagship smartphone sales than any others and therefore were more dramatically affected by the sales drop.

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Smartphone makers are pricing themselves out of the market | Computerworld.