Smartphone Market Competition Will Keep iPhone 8 Prices Below $1,200 | eWeek

There’s no question that an Apple iPhone is an expensive device. The cheapest iPhone 7 will set you back $649. A fully tricked-out iPhone 7 Plus costs $969, which is really expensive for any smartphone.

But if mobile market blogger’s prediction becomes reality, the iPhone 8 prices will reach a record high when it’s introduced this fall, nearly doubling the price of the current entry-level iPhone.

The speculative report indicates that the iPhone 8 could sell for as much as $1,200 with prices going as high as $1,400 with premium options. Such prices could best be described as insanely expensive for most smartphone buyers today.

In one sense, it’s easy to see how such a price explosion might happen. Apparently some components of the iPhone 8 have been more difficult to produce than expected. For example, edge-to-edge OLED screen production yield rates are lower than planned. The cost of as wireless charging and fingerprint scanner components are also higher than expected.

But apparently there may be other reasons as well, such as an expected high level of demand. There, the thinking goes, the rules of supply and demand kick in, so naturally you’d price the iPhone as high as possible because the supply of parts might be limited. Besides, Apple has always continued to sell its older models at a lower price, so people can still buy iPhones, just not the latest ones.

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Smartphone Market Competition Will Keep iPhone 8 Prices Below $1,200.