Sony Slashes PlayStation VR Bundle Pricing, Can It Match Competitors? | 1redDrop

Recent reports that Sony is slashing its PlayStation VR prices could be a marketing strategy to keep market share and stave off competitors that are also cutting their prices.

The established VR players, Oculus and HTC, have already slashed their headset prices drastically to improve sales. Now, Sony announcing the price cut seems to be connected to a slowdown in sales.

PlayStation VR with the required camera will cost $400, which will be $60 less than before.  Also, the PlayStation Move motion controller is available for $450 as a complete bundle – you get a $50 discount when compared to the limited edition.

Sony’s price cuts bring their VR products more in line with those of their counterparts, especially in the U.S., but the discounts on peripherals aren’t that attractive, since you can grab them separately at competitive prices.

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Sony Slashes PlayStation VR Bundle Pricing, Can It Match Competitors? – 1redDrop.