Sophisticated pricing software is boosting car sales | IOL Business Report

Renault, JLR and Peugeot said their pricing strategies for spare parts were legal, did not take advantage of car owners and were focused on efficiency and ensuring availability for motorists.

Peugeot said its replacement parts strategy “consists in offering ranges of spare parts that meet the needs of all customers, regardless of their budget, at the highest level of reliability and safety.”

Renault said it “strives to provide its customers with a wide variety of quality spare parts, the price of which is calculated based on parameters that Renault considers fair and equitable”.

JLR said it used Partneo to “deliver consistency in pricing across our spare parts range, to ensure that we are appropriately priced against our competition”.

France’s competition regulator said it had examined the software and did not see a reason to open a full anti-trust investigation, without explaining its thinking.

Renault said it was unaware of any of its non-public pricing information being shared with other carmakers. PSA said it rejected Boutboul’s accusations, but did not answer detailed questions about how its software was configured.

Accenture said its pricing software, called Partneo “does not share confidential or sensitive data between clients”. In the past two decades, pricing software has become widely used.

Aaron Roth, Associate Professor of Computer and Information Science at the University of Pennsylvania, said using software to try and identify the highest prices people were willing to pay was merely an extension of long-established practice among manufacturers and retailers.

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Sophisticated pricing software is boosting car sales | IOL Business Report.