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Splice launches rent-to-own pricing model for software synths | TechCrunch

One by one, most software has succumbed to the cloud; Designers have Adobe, gamers have Steam, programmers have GitHub and now musicians have Splice.

Splice is launching a rent-to-own pricing model for software synths. Starting today, musicians will be able to use Serum from Xfer Records, to their hearts content without any upfront fees.

The company likes to call their service a rental, but it’s more like a mortgage. For $9.99 a month, users can use a desktop app to access the synth. Splice will let users try the synthesizer free for three days. After this time, they will be charged a “rental” fee that slowly eats away at the ownership cost. Over time, users can either opt to stop paying and move on to a new program, or fully payoff the software to own it outright. Splice isn’t charging any premium, and buyers won’t ever pay more than the $189 market price for the product.

Above all else, Splice is a community for people who love to make music. Launched in 2013 by Steve Martocci and Matt Aimonetti, the company first set out to produce software to help musicians collaborate in the cloud. Notably, Martocci was previously a co-founder at GroupMe that sold to Skype for $80 million back in 2011.

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Splice launches rent-to-own pricing model for software synths | TechCrunch.

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