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SPOSEA Strengthens Enterprise Wide Price Data Management Capabilities with Acquisition of Darwinpricing | SPOSEA

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SPOSEA, a privately held company and software innovator in the Price Optimization & Management for the SAP software market today announced the acquisition of Darwinpricing LLC, a leader in Dynamic Pricing Solution for Geo-Targeted Price Optimization.

The popularity of shopping comparison platforms like Amazon and Google Shopping is increasing the pressure on e-Commerce companies to monitor the prices of their competitors, and adjust their own prices in real-time to stay competitive around the clock.

Price intelligence is becoming a big buzzword these days. But to be ignorant of even the most comprehensive price intelligence data in the world is not an option.

The secret to boost the profitability of e-Commerce is to display different prices on your website depending on the physical location of customers, and to run and analyse split tests every day to find out the optimal price points in every location. It is easily done with managed price tools like Darwinpricing.

“The acquisition of Darwinpricing strengthens Sposea’s position as a leading end-to-end price data management and optimization software provider to the industry as insight in pricing becomes increasingly ubiquitous,” said Anjo De Heus, president and CEO, SPOSEA. “Darwinpricing’s dynamic pricing solution for geo targeted price optimization capability aligns perfectly with our BrightPrice suite of solutions, allowing Sposea to leverage analytics to offer comprehensive product enhancements to our customers.”

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SPOSEA Strengthens Enterprise Wide Price Data Management Capabilities with Acquisition of Darwinpricing.

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