OnDemand WTP Pricing Research

Star Wars Land Merchandise Pricing & Locations | Disney Tourist Blog

In terms of pricing, this experience is a staggering $199.99 per lightsaber, plus tax with a carry case included. As with the droids, custom lightsabers are nonrefundable and are not eligible for Annual Passholder or other discounts. Additional customization items can be purchased at Dok-Ondar’s Den of Antiquities. The experience area is limited to the builder and one guest, with at least one person in the party age 14 or older.

As with Droid Depot, the Savi’s Workshop – Handbuilt Lightsabers experience is subject to availability and reservations may be required. If reservations are required, late arrivals may not be accommodated. Again, it’ll be interesting to see how this works.

I’ll preface this by saying that I am far from a lightsaber expert. In fact, when I first saw the prices, I assumed that they were reversed, as $200 for a bluetooth droid and $100 for a lightsaber makes more sense to me. I know there are replica-grade lightsabers that are really expensive, but I personally do not see the appeal. It’s ultimately a handle with a light-up blade. (Or am I missing something?)

With that said, the experience is obviously part of the cost, and you’re paying a premium for the ‘show’ element of doing this within the themed setting of Star Wars: Galaxy’s Edge. For a lot of fans, that has to hold a lot of value. Moreover, if the quality is there and people are into this type of thing, I don’t see the harm.

The lightsaber building experience reminds me a lot of the Ollivanders wand selection ceremony, and when I first learned the prices of those glorified sticks, I about fell out of my seat. However, with Ollivanders, I gave props to Universal for crafting a story (and interactivity) around the product to boost demand. I do the same here with Disney and these lightsabers. If guests are willing to pay these prices for souvenirs, let them.

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Star Wars Land Merchandise Pricing & Locations – Disney Tourist Blog.

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