Starbucks Raising Prices Despite Racial Backlash | Nasdaq.com

(RTTNews.com) – Coffee retail giant Starbucks ( SBUX ) has raised prices for a cup of coffee between 10 cents and 20 cents on all sizes of brewed coffee at most of its over 8,000 company-operated stores across the U.S.

The price of a 12-ounce “tall” cup of brewed coffee now ranges from $1.95 to $2.15, WSJ reports. Prices on most other beverages the chain sells haven’t been increased.

According to WSJ, a Starbucks spokeswoman said the company evaluates pricing on a product-by-product and market-by-market basis. Including this latest increase, Starbucks has raised prices by 1% to 2% in the past year.

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Starbucks Raising Prices Despite Racial Backlash – Nasdaq.com.