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Starbucks’ rewards makes major change | Business Insider

While once thrifty customers could spend $24 and get a free drink after 12 trips to Starbucks, they will soon have to spend $62.50 to get a free item. That’s 32 cups of plain coffee.

Some customers are already venting their anger and confusion on Starbucks’ Facebook page.

“Gotta spend $75 to earn one free drink … you guys need to look into Dunkin Donuts rewards program,” one comment reads. “So much better, you actually get rewards that are worth it.”

Starbucks responded to the comment by listing the correct figure of $62.50 needed to earn a reward and saying most customers would “get there faster because there are so many other ways to earn stars.”

Those other ways include participating in special offers, purchasing Starbucks products in grocery stores, and visiting Starbucks on monthly “Double-Star Days.”

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Starbucks’ rewards makes major change – Business Insider.

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