OnDemand WTP Pricing Research

Sun Peaks launches dynamic ticket pricing | Kamloops This Week

The resort says guests will see significant savings by purchasing online. The platform will adjust pricing and quantities in real time throughout the season. Following a dynamic-pricing model, ticket prices will vary based on time of season and consumer demand.

According to a release from the resort, tickets will be “typically priced significantly below the regular window rate to offer incentives for guests to make the advance purchase.”

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Sun Peaks launches dynamic ticket pricing | Kamloops This Week.

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