Supermarket price war: Weekly shop set to be slashed as retail giants go head-to-head | Express

A SUPERMARKET price war is to ignite in the UK following the £14billion merger between Asda and Sainsbury’s that would ease pressure on household budgets following a recent squeeze on finances.

Last week, Sainsbury’s boss Mike Coupe – who was filmed singing ‘We’re in the money’ – pledged to slash prices on everyday items by 10 percent once the £7.3 billion merger is completed.

The combined merger would give it a 31.4 percent share of the market, just above Tesco (27.6 percent) and dwarfing Morrisons (10.5 percent), Aldi (6.9 percent), Waitrose (5.2 percent) and Lidl (five percent).

That would put pressure on the likes of Aldi and Lidl to follow suit but despite the big promises from the multi-billion pound merger, both discount supermarkets have pledged to keep prices lower than their competitors.

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Supermarket price war: Weekly shop set to be slashed as retail giants go head-to-head | UK | News | Express.co.uk.