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Supermarket Shoppers Often Use Grocery Unit Pricing to Compare Value | Consumers’ Federation of Australia

An exploratory survey of Australian grocery shoppers has shown that almost all reported that they use unit pricing to some degree to make value comparisons between products, and most said they use unit pricing frequently and for several types of value comparisons.

The on-line survey of 104 members/supporters of Choice (Australian Consumers Association) was conducted by the Queensland Consumers Association (QCA) and looked at five types of value comparisons.

QCA spokesperson Ian Jarratt says this is the probably the first information ever published on exactly what value comparisons consumers use unit pricing for, and the first to look at use with products sold loose from bulk as well as pre-packaged.

The 3 most frequently undertaken value comparisons were of:

  • The same brand’s pack sizes (89%)
  • Regular and special offer prices (88%)
  • Different brands and pack sizes (84%).

Read complete article here:

Supermarket Shoppers Often Use Grocery Unit Pricing to Compare Value – Consumers’ Federation of Australia.