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Surge Pricing | The Kent County News

To the editor: I can see no need for an additional bridge across the Chesapeake Bay when the existing spans are so underutilized.

There is a simple way to spread the traffic load over a complete 24-hour day. It’s called “surge pricing.”

We know how many vehicles cross the bridges for each hour of the day and each day of the year. If we vary the toll depending on the time and day we can encourage drivers to change their travel times.

A very simple example would look like the following:

• Friday 4 to 7 p.m., double existing toll.

• Friday 7 to 11 p.m, same as existing toll.

• Friday 11 p.m. to Saturday 4 a.m., no toll.

This is a proven method to encourage drivers to spread the traffic load over a full 24 hours. I would bet you using surge pricing would allow for twice the traffic load we now have spread over a full 24 hours.

Read complete article here:

Surge Pricing | Spotlight | myeasternshoremd.com.

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