OnDemand WTP Pricing Research

Pricer’s Points: SW Price Positioning | Rodney Gaviola, CPP, CPM

Have you implemented price positioning as part of your pricing tactics in your portfolio? Price positioning here means;

  • Normalize all products, e.g., software per unit (user, transactions, etc)
  • Selection of a base product, typically the one with the highest value (perceive or real)
  • Positioning the price of the other products relative to the base

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SW Price Positioning.

Rodney Gaviola, CPP, CPM

Sr. Pricing Strategy Manager l B2B I IMS/EPC Pricing l Analytics l Commercial Strategy