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T-Mobile to launch TV service in 2018, challenging cable and satellite giants with purchase of Layer3 TV | GeekWire

T-Mobile says it will launch its own TV service in 2018, expanding its competitive focus beyond the U.S. wireless giants to target major cable and satellite providers with its latest “Uncarrier” initiative.

The Bellevue, Wash.-based wireless company says it will acquire Layer3 TV Inc., a Denver, Colo.-based television technology company started by cable veterans, leveraging Layer3’s technology and team to provide the underpinnings for the new T-Mobile TV service.

T-Mobile didn’t give details about the new TV service, but implied it would follow a playbook similar to the ways it sought to disrupt the wireless industry. Mike Sievert, T-Mobile’s COO, called out cable and wireless companies on a call with reporters and investors for forcing people to take on extra services on big contractural commitments.

“These kinds of tactics, locking people down with multi-year contracts, slamming people with fees, onerous terms, sky-high pricing, bundles people don’t want, terrible customer service,” are all problems T-Mobile will tackle with its new TV service, Sievert said.

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T-Mobile to launch TV service in 2018, challenging cable and satellite giants with purchase of Layer3 TV – GeekWire.