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Tabasco Just Released a Premium Version of Its Sauce (at an Astoundingly Premium Price) | Inc.com

Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek.

Are you the sort who always buys a Lexus, insisting that, say, a Toyota is for, well, other people?

Do you always order the most expensive wine on the menu and never, ever fly Economy?

Then this may be for you.

For here is the Diamond Reserve Tabasco hot sauce.

The owners, McIlhenny Co., have released this delicate vintage to celebrate the 150th anniversary of the company’s founding.

And in order for you to participate in this celebration, you must part with $35.

That’s a little more than the, oh, $2 that or so that a normal 2oz. bottle of Tabasco costs.

Read complete article here:

Tabasco Just Released a Premium Version of Its Sauce (at an Astoundingly Premium Price) | Inc.com.

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