OnDemand WTP Pricing Research

Tag: A la Carte Pricing

Which of These 3 MSP Pricing Strategies is Right for You? | Continuum

Which of These 3 MSP Pricing Strategies is Right for You? | Continuum

Have you expanded your products and services offering and are now wondering which pricing strategies to employ? Let’s say, for instance, that you’ve added backup and disaster recovery (BDR) to your line card. Adding BDR is an easy and quick way to start out, and it’s also one of the most widely adopted and required services offered by […]

Skift Business Traveler: Hotels Look at A La Carte Pricing | Skift

Skift Business Traveler: Hotels Look at A La Carte Pricing | Skift

What to Know Now The world of à la carte pricing that the airline industry hates so much may be bleeding into the hotel industry, says a new report from Skift and Travel Tripper. The concept would be familiar to the current airline model in place: your basic fare gets you your plane ticket or your […]

Pricing – An Added Convenience? | Our Business Marketing

Pricing – An Added Convenience? | Our Business Marketing

It’s counter-intuitive. Ala carte pricing often detracts from the customer experience rather than enhancing it.  If you’re looking for a way to avoid the pitfalls do as my client and I did: Identify which combinations of purchases your customers make most often and with what frequency. Bundle them into packages that allow you to charge […]

Steal These Tips On The Power of Effective Pricing | Inc.

Steal These Tips On The Power of Effective Pricing | Inc.

Until you decide what kind of company you are, you can’t develop an effective pricing strategy. Product-oriented companies can command premium prices because they deliver truly distinctive goods and services. Customer-centric companiesa la have to be middle-of-the pack in their pricing, though they can command a degree of a premium based on outstanding service. Companies […]

Pricing News Daily > 2/4/15

Pricing News Daily > 2/4/15

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is Sponsored by: Wiser Wiser provides a complete suite of solutions to give retailers, brands, and manufacturers the edge to stay both competitive and most […]

Pricing News Daily > 1/28/15

Pricing News Daily > 1/28/15

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is Sponsored by: Wiser Wiser provides a complete suite of solutions to give retailers, brands, and manufacturers the edge to stay both competitive and most […]

Biggest Pricing Mistake: Are you making it? | HOW Design

Biggest Pricing Mistake: Are you making it? | HOW Design

If you itemize your pricing on graphic design proposals — literally listing out what each service costs — it could be time to stop. It’s actually one of the biggest mistakes I see creatives making. This “Chinese menu” approach subtly implies that your services can be ordered “a la carte” and that clients can pick and choose what they […]

Netflix CEO sees plenty of room to coexist with HBO online | CNET

Netflix CEO sees plenty of room to coexist with HBO online | CNET

Netflix could be facing a powerful new competitor in HBO, which plans to offer a standalone streaming service carrying its library of movies and its critically acclaimed shows, from classic series such as “The Wire” to blockbuster hit “Game of Thrones.” HBO hasn’t provided more details beyond its intent. If HBO decides to price the […]

Pricing News Daily > 12/22/14

Pricing News Daily > 12/22/14

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is Sponsored by: Value Innoruption Advisors Founded by Dr. Stephan Liozu, Value Innoruption Advisors provides training and consulting resources for organizations interested in embedding value-based […]

Pay TV Disruption Doesn’t End With Unbundling | TechCrunch

Pay TV Disruption Doesn’t End With Unbundling | TechCrunch

In a simplistic generalization, unbundling would remove the subsidization of pay TV, banishing the requirement for every pay TV subscriber to bear the cost of content that only a portion of the subscriber base actually wants and consumes, e.g., sports content, typically the most expensive channels. Ostensibly, the logic makes sense. But when you follow […]