OnDemand WTP Pricing Research

Tag: A/B Price Testing

I Spent a Week Yak Shaving Instead of Running a Pricing Test | Cory Zue

I Spent a Week Yak Shaving Instead of Running a Pricing Test | Cory Zue

Differentiating your yaks The key to differentiating your yaks involves asking one simple question: Is there any way to achieve my primary goal without doing this task? That’s it! If the answer is “yes” then don’t do the task. If the answer is “no” then do it. It’s that simple. In my case there was […]

Designing Pricing Strategies: Don’t Ask – Experiment! | MindTheProduct

Designing Pricing Strategies: Don’t Ask – Experiment! | MindTheProduct

At ProductTank London, Tom Whitwell shared a series of excellent examples of why customer responses to pricing strategies often appear to be irrational, and why you need to test your theories and experiment to uncover the patterns in your customers’ behaviour. As part of the team that introduced the paywall in front of The Times, he […]

Psychological Sales Techniques That Will Help You Sell More | MarkinBlog

Psychological Sales Techniques That Will Help You Sell More | MarkinBlog

The massive majority of marketers aren’t psychologists. But many popular marketers regularly employ various psychological sales techniques when attracting customers. Clever marketers use psychology to attract as well as engage clients, and force them to buy. I think you’ll all agree with me when I say: It’s getting more and more difficult to convert cold website […]

A/B Testing in Pricing Strategies | Strategic Pricing Solutions

A/B Testing in Pricing Strategies | Strategic Pricing Solutions

How confident are you that the prices you have set are the optimal prices? If your prices were higher, would you make more money or perhaps cause customers not to buy? If you lowered your prices, would you get enough extra volume to increase your profitability? These are common questions asked within companies every day, […]

Pricing Research: The One Factor Everyone Forgets About | ConversionXL

Pricing Research: The One Factor Everyone Forgets About | ConversionXL

Pricing strategy is something no business (that wants to make money) can avoid. Some use various consumer research methods. Some do seat of the pants kind of stuff. But whatever strategy you use, there’s one thing that will always affect your pricing strategy. And it’s something almost no one accounts for… How Volition Affects Consumer […]

Data-based Digital Media Product Pricing | Piano Media

Data-based Digital Media Product Pricing | Piano Media

Further pricing has a direct impact on subscribers’ decisions to renew, as our analysis shows that higher prices tend to have lower retention rates, although not in all cases and not for all price rises. A price increase could well have no impact upon retention and yield positive revenue. Therefore, we strongly recommend A/B testing […]

The 5 most important questions to ask before you price your SaaS product | ProductNation

The 5 most important questions to ask before you price your SaaS product | ProductNation

  Over the last few weeks I had a chance to review 89 of the companies to understand their free to paid conversion and also a chance to talk to 13 companies. What I learned was that time spent on the pricing page was a key indicator of conversion and you can A/B test your […]

From “Pay per usage” to “Pay for Performance” – pricing transitions for #startups | Best Engaging Communities

From “Pay per usage” to “Pay for Performance” – pricing transitions for #startups | Best Engaging Communities

Over the last few weeks I had a chance to review 89 of the companies to understand their free to paid conversion and also a chance to talk to 13 companies. What I learned was that time spent on the pricing page was a key indicator of conversion and you can A/B test your pricing […]

Boomerang Commerce Launches A/B Testing Platform For Pricing | TechCrunch

Boomerang Commerce Launches A/B Testing Platform For Pricing | TechCrunch

Boomerang Commerce, a startup that helps online retailers optimize their pricing and a 2014 Disrupt NY Startup Battlefield finalist, today announced the launch of its A/B testing service for pricing. Marketers love A/B testing to see which message works best, but when it comes to pricing, offering two different customers two different prices for the same […]

5 Must-Read Optimization Posts for the Week of March 23 | Brooks Bell

5 Must-Read Optimization Posts for the Week of March 23 | Brooks Bell

One of the most powerful means of communication between a business and its customers is price. But research has found customers often develop a bias toward the cost of items as a result of brand reputation and other cues. For businesses looking to expand market share or solidify positions within the consumer consideration set, understanding […]