Tag: Advertising Pricing

Transparency in advertising is simple – just ask for it | MarketingTech

Transparency in advertising is simple – just ask for it | MarketingTech

Pinning transparency to the wall The mistake that many people make is to try and understand transparency as a singular, tangible ‘thing’. The truth is, it can refer to a whole host of practices and behaviours. For many brands, the original impetus behind their pursuit of transparency came from a desire to identify where and […]

How Index Exchange Switched to First-Price Auctions | eMarketer

How Index Exchange Switched to First-Price Auctions | eMarketer

Programmatic platforms are making big changes to how they price their ad auctions. And it’s arguable that no company more significantly overhauled its pricing structure than Index Exchange, a programmatic platform publishers use to sell their inventory. Back in September, Index Exchange ran all of its header bidding integrations through second-price auctions, which is how […]

The pendulum swings: Balancing transparency with efficiency and ROI | MarTech Today

The pendulum swings: Balancing transparency with efficiency and ROI | MarTech Today

How far the transparency pendulum swings will depend heavily on the type of transparency in question. Calls for transparency fall into a few camps. One is the service side, needing to better understand advertising inefficiencies, such as ad fraud, viewability and phony “custom” solutions. Another, the pricing side, includes the desire for insight into the […]

YouTube raising ad prices in 2018 even after a brand-safety complaints | Business Insider

YouTube raising ad prices in 2018 even after a brand-safety complaints | Business Insider

But the optics are less than ideal, some of these people said. After a string of PR messes, essentially Google is telling the marketplace, you need to pay us more if you want your ads next to the good stuff. The price change will of course affect advertisers that run ads on YouTube. But it […]

The NFL And Networks Just Got Terrible News From Advertisers | The Federalist Papers

The NFL And Networks Just Got Terrible News From Advertisers | The Federalist Papers

With ratings in the tank for NFL games, the next shoe is dropping as we speak. Ad prices for broadcasts of National Football League games are dropping like a stone, as well. After all, if nobody’s watching, then nobody’s going to pay a premium for an ad. Prices for advertising during televised broadcasts are down […]

NFL Badly Needs A 21st Century Televising Strategy | Forbes

NFL Badly Needs A 21st Century Televising Strategy | Forbes

By a 1970s standard, the NFL is widely accessible given that local market NFL games are available over broadcast TV, subject to the NFL’s attendance blackout rules (which have been loosened in recent years). By a 21st century standard of accessibility, the league gets a C-minus. Out-of-market games can be accessed via satellite on DirecTV’s […]

NFL Badly Needs A 21st Century Televising Strategy | Forbes

NFL Badly Needs A 21st Century Televising Strategy | Forbes

By a 1970s standard, the NFL is widely accessible given that local market NFL games are available over broadcast TV, subject to the NFL’s attendance blackout rules (which have been loosened in recent years). By a 21st century standard of accessibility, the league gets a C-minus. Out-of-market games can be accessed via satellite on DirecTV’s […]

AdTheorent® Launches “Cost Per Incremental Visit” Ad-Pricing Model | Business Wire

AdTheorent® Launches “Cost Per Incremental Visit” Ad-Pricing Model | Business Wire

NEW YORK–(BUSINESS WIRE)–AdTheorent, Inc., an advertising technology company using data, predictive analytics and machine learning to provide competitive advantages to marketers as measured by real-world business outcomes, today announced the launch of a new Cost Per Incremental Visit (“CPIV”) ad-pricing model. The goal of AdTheorent’s CPIV model is to optimize and drive incremental visits to physical […]

Asia media giants unite for ad share, Opinion News & Top Stories | The Straits Times

Asia media giants unite for ad share, Opinion News & Top Stories | The Straits Times

On the other hand, some publishers are concerned that collaboration among traditional competitors brings its own complications. In many ways, selling ad impressions is like operating an airline. Like air carriers, publishers deal in a product (online impressions) that is limited, perishable and variable in price. These characteristics make it possible to control inventory availability […]

Usain Bolt Retires: How Much Has Track Star Earned in Career? | Money

Usain Bolt Retires: How Much Has Track Star Earned in Career? | Money

Bolt has easily been the most celebrated and highest-earning track star for a decade. So how much has he earned during his career? The 30-year-old Bolt will pull in $34.2 million this year, according to Forbes, making him the 23rd-highest-paid athlete in the world. His latest ranking puts him ahead of any baseball player, and […]