OnDemand WTP Pricing Research

Tag: Advertising Pricing

Amazon.com’s Ad Prices Could Soar Next Year | The Motley Fool

Amazon.com’s Ad Prices Could Soar Next Year | The Motley Fool

Amazon.com’s (NASDAQ:AMZN) ad business has grown extremely quickly over the past few years. While the retailer’s ad products have been around in one form or another since 2012, it’s only recently started investing more resources in the business. Amazon is now the third largest digital advertising company in the United States. A lot of Amazon’s […]

Google Is Moving To First-Price, But Big Questions Remain | AdExchanger

Google Is Moving To First-Price, But Big Questions Remain | AdExchanger

Google’s move to create unified, first-price auctions for publishers using Google Ad Manager doesn’t just change the auction type. It impacts pricing, header bidding, publisher floors and how publishers see AdWords demand. Under the new rules, all exchanges will bid for an impression at the same time, and Google will lose the “last look” it […]

Pinterest adds dynamic pricing, product recommendations for style and home decor | Venture Beat

Pinterest adds dynamic pricing, product recommendations for style and home decor | Venture Beat

Just in time for the holidays, Pinterest is announcing a slew of changes to make it easier for people to shop on its website and mobile app. First up, the company is phasing out its Buyable Pins — pins served up by retailers that allowed users to buy products without leaving Pinterest — and replacing […]

Google Local Service Ads Display Pricing Estimates for Specific Locations | TheSEMPost

Google Local Service Ads Display Pricing Estimates for Specific Locations | TheSEMPost

This is a great feature for searchers because there’s often the huge price or install differences between for the same service being done in one location over another. Homewyse appears to be supplying the estimate data for the specific jobs in locations. And it is getting as specific as what a job costs in a […]

Let’s re-look the advertising pricing model | BizCommunity

Let’s re-look the advertising pricing model | BizCommunity

It’s an open secret that advertising people hate timesheets, though it remains the preferred pricing model with no sign of an alternative. Our daily job is to find creative solutions for our clients, but we have done little to find a solution to our ancient pricing model that we despise so much even though our […]

Transparency in advertising is simple – just ask for it | MarketingTech

Transparency in advertising is simple – just ask for it | MarketingTech

Pinning transparency to the wall The mistake that many people make is to try and understand transparency as a singular, tangible ‘thing’. The truth is, it can refer to a whole host of practices and behaviours. For many brands, the original impetus behind their pursuit of transparency came from a desire to identify where and […]

How Index Exchange Switched to First-Price Auctions | eMarketer

How Index Exchange Switched to First-Price Auctions | eMarketer

Programmatic platforms are making big changes to how they price their ad auctions. And it’s arguable that no company more significantly overhauled its pricing structure than Index Exchange, a programmatic platform publishers use to sell their inventory. Back in September, Index Exchange ran all of its header bidding integrations through second-price auctions, which is how […]

The pendulum swings: Balancing transparency with efficiency and ROI | MarTech Today

The pendulum swings: Balancing transparency with efficiency and ROI | MarTech Today

How far the transparency pendulum swings will depend heavily on the type of transparency in question. Calls for transparency fall into a few camps. One is the service side, needing to better understand advertising inefficiencies, such as ad fraud, viewability and phony “custom” solutions. Another, the pricing side, includes the desire for insight into the […]

YouTube raising ad prices in 2018 even after a brand-safety complaints | Business Insider

YouTube raising ad prices in 2018 even after a brand-safety complaints | Business Insider

But the optics are less than ideal, some of these people said. After a string of PR messes, essentially Google is telling the marketplace, you need to pay us more if you want your ads next to the good stuff. The price change will of course affect advertisers that run ads on YouTube. But it […]

The NFL And Networks Just Got Terrible News From Advertisers | The Federalist Papers

The NFL And Networks Just Got Terrible News From Advertisers | The Federalist Papers

With ratings in the tank for NFL games, the next shoe is dropping as we speak. Ad prices for broadcasts of National Football League games are dropping like a stone, as well. After all, if nobody’s watching, then nobody’s going to pay a premium for an ad. Prices for advertising during televised broadcasts are down […]