Tag: Advertising Pricing

Usain Bolt Retires: How Much Has Track Star Earned in Career? | Money

Usain Bolt Retires: How Much Has Track Star Earned in Career? | Money

Bolt has easily been the most celebrated and highest-earning track star for a decade. So how much has he earned during his career? The 30-year-old Bolt will pull in $34.2 million this year, according to Forbes, making him the 23rd-highest-paid athlete in the world. His latest ranking puts him ahead of any baseball player, and […]

Facebook now lets advertisers add product videos, prices to Dynamic Ad campaigns | Marketing Land

Facebook now lets advertisers add product videos, prices to Dynamic Ad campaigns | Marketing Land

Summer may have just started, but Facebook is already giving advertisers a head start on their fall shopping campaigns. Already a showcase for brands’ product catalogs, Facebook is making its shopper-retargeting Dynamic Ads format more of a showpiece. Advertisers using Dynamic Ads to retarget people who visited their sites or used their apps can now […]

Here’s how Google’s own ads impact bids & pricing in AdWords auctions | Top Seo Soft

Here’s how Google’s own ads impact bids & pricing in AdWords auctions | Top Seo Soft

Google and its sibling companies at Alphabet collectively bid on thousands of keywords in AdWords. That has been going on for years. The search giant has said its ad buying does not “directly inflate” pricing for other advertisers because “advertisers are charged as if it wasn’t bidding.” However, that’s not quite accurate. Participating in its […]

Welcome to 2017, is it time to change your advertising? | pilotonline.com

Welcome to 2017, is it time to change your advertising? | pilotonline.com

Today’s consumer is much savvier than your previous customer. Not only have they become tired and weary of the same old clichés and tactics, they just don’t buy them anymore. Creating a successful advertising strategy is the ultimate game of understanding human behavior and what consumers find meaningful. What’s important to your customer today won’t […]

Is the UK’s ad police going after dynamic pricing? | Tnooz

Is the UK’s ad police going after dynamic pricing? | Tnooz

The UK’s Advertising Standards Authority (ASA) has upheld complaints about “misleading prices” in adverts from Ryanair and lastminute.com, with the ruling on the latter potentially having implications for any OTA including dynamic real-time pricing in their digital marketing campaigns. The independent body received a complaint – just the one – from someone who saw an […]

Facebook launches business pricing war | Communications Africa

Facebook launches business pricing war | Communications Africa

Facebook have launched a workplace version of its mobile app and of its website, marking the company’s first step into the extremely competitive and crowded enterprise software arena The new product is called Workplace by Facebook and has been in testing for more than a year. It is now available to all businesses. It has been designed as a workplace communication and collabration tool, putting Facebook […]

This Could Hurt Facebook Inc (FB) Stock In The Long Run | Amigo Bulls

This Could Hurt Facebook Inc (FB) Stock In The Long Run | Amigo Bulls

Although there is a lot of hype surrounding Virtual Reality (VR) and Facebook’s (NSDQ:FB) Oculus Rift, I have to say that this is not a game changer. In fact, it has been around before. Nintendo was one of the first companies to do this with their virtual boy. However, the outing was considered a colossal failure […]

Programmatic display ad prices tipped to surge 20% by 2018 | The Drum

Programmatic display ad prices tipped to surge 20% by 2018 | The Drum

Publishers’s continued adoption of header bidding, a generic shift from fixed CPMs to more dynamic pricing models (or dCPMs), as well as improved price-discovery software (including artificial intelligence) will result in a 15-to-20% increase in display ad prices, according to a study by Goodway Group. A further breakdown of the study claims there will be […]

TV Ad Pricing Chart: ‘Grey’s Anatomy’ Returns to the Top 10 | Media – AdAge

TV Ad Pricing Chart: ‘Grey’s Anatomy’ Returns to the Top 10 | Media – AdAge

One of broadcast TV’s most expensive shows for advertisers during the 2016-17 season is a series that has been on the air for more than a decade. ABC’s “Grey’s Anatomy” is back in the top 10 on Ad Age’s annual pricing chart for the first time since 2010. The Shonda Rhimes medical drama cost buyers […]

Marketers Need To Reset Their Pricing Expectations | AdExchanger

Marketers Need To Reset Their Pricing Expectations | AdExchanger

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, chief operating officer at Goodway Group. We’ve seen clearing prices for display inventory rise more than 100% in the last two years, and video inventory grow more than 50%. […]