OnDemand WTP Pricing Research

Tag: Advertising Pricing

NFL Badly Needs A 21st Century Televising Strategy | Forbes

NFL Badly Needs A 21st Century Televising Strategy | Forbes

By a 1970s standard, the NFL is widely accessible given that local market NFL games are available over broadcast TV, subject to the NFL’s attendance blackout rules (which have been loosened in recent years). By a 21st century standard of accessibility, the league gets a C-minus. Out-of-market games can be accessed via satellite on DirecTV’s […]

NFL Badly Needs A 21st Century Televising Strategy | Forbes

NFL Badly Needs A 21st Century Televising Strategy | Forbes

By a 1970s standard, the NFL is widely accessible given that local market NFL games are available over broadcast TV, subject to the NFL’s attendance blackout rules (which have been loosened in recent years). By a 21st century standard of accessibility, the league gets a C-minus. Out-of-market games can be accessed via satellite on DirecTV’s […]

AdTheorent® Launches “Cost Per Incremental Visit” Ad-Pricing Model | Business Wire

AdTheorent® Launches “Cost Per Incremental Visit” Ad-Pricing Model | Business Wire

NEW YORK–(BUSINESS WIRE)–AdTheorent, Inc., an advertising technology company using data, predictive analytics and machine learning to provide competitive advantages to marketers as measured by real-world business outcomes, today announced the launch of a new Cost Per Incremental Visit (“CPIV”) ad-pricing model. The goal of AdTheorent’s CPIV model is to optimize and drive incremental visits to physical […]

Asia media giants unite for ad share, Opinion News & Top Stories | The Straits Times

Asia media giants unite for ad share, Opinion News & Top Stories | The Straits Times

On the other hand, some publishers are concerned that collaboration among traditional competitors brings its own complications. In many ways, selling ad impressions is like operating an airline. Like air carriers, publishers deal in a product (online impressions) that is limited, perishable and variable in price. These characteristics make it possible to control inventory availability […]

Usain Bolt Retires: How Much Has Track Star Earned in Career? | Money

Usain Bolt Retires: How Much Has Track Star Earned in Career? | Money

Bolt has easily been the most celebrated and highest-earning track star for a decade. So how much has he earned during his career? The 30-year-old Bolt will pull in $34.2 million this year, according to Forbes, making him the 23rd-highest-paid athlete in the world. His latest ranking puts him ahead of any baseball player, and […]

Facebook now lets advertisers add product videos, prices to Dynamic Ad campaigns | Marketing Land

Facebook now lets advertisers add product videos, prices to Dynamic Ad campaigns | Marketing Land

Summer may have just started, but Facebook is already giving advertisers a head start on their fall shopping campaigns. Already a showcase for brands’ product catalogs, Facebook is making its shopper-retargeting Dynamic Ads format more of a showpiece. Advertisers using Dynamic Ads to retarget people who visited their sites or used their apps can now […]

Here’s how Google’s own ads impact bids & pricing in AdWords auctions | Top Seo Soft

Here’s how Google’s own ads impact bids & pricing in AdWords auctions | Top Seo Soft

Google and its sibling companies at Alphabet collectively bid on thousands of keywords in AdWords. That has been going on for years. The search giant has said its ad buying does not “directly inflate” pricing for other advertisers because “advertisers are charged as if it wasn’t bidding.” However, that’s not quite accurate. Participating in its […]

Welcome to 2017, is it time to change your advertising? | pilotonline.com

Welcome to 2017, is it time to change your advertising? | pilotonline.com

Today’s consumer is much savvier than your previous customer. Not only have they become tired and weary of the same old clichés and tactics, they just don’t buy them anymore. Creating a successful advertising strategy is the ultimate game of understanding human behavior and what consumers find meaningful. What’s important to your customer today won’t […]

Is the UK’s ad police going after dynamic pricing? | Tnooz

Is the UK’s ad police going after dynamic pricing? | Tnooz

The UK’s Advertising Standards Authority (ASA) has upheld complaints about “misleading prices” in adverts from Ryanair and lastminute.com, with the ruling on the latter potentially having implications for any OTA including dynamic real-time pricing in their digital marketing campaigns. The independent body received a complaint – just the one – from someone who saw an […]

Facebook launches business pricing war | Communications Africa

Facebook launches business pricing war | Communications Africa

Facebook have launched a workplace version of its mobile app and of its website, marking the company’s first step into the extremely competitive and crowded enterprise software arena The new product is called Workplace by Facebook and has been in testing for more than a year. It is now available to all businesses. It has been designed as a workplace communication and collabration tool, putting Facebook […]