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Tag: Agency Pricing

Council Post: How To Make Your Agency’s Pricing Structure More Profitable (Without Losing Clients)

Council Post: How To Make Your Agency’s Pricing Structure More Profitable (Without Losing Clients)

A much faster path to profitability is to readdress your agency’s pricing structure. Finding the right pricing structure for your agency can be complicated. It can be hard to know whether you should charge per hour or per project and what each of those prices would be. However, by reevaluating your pricing structure to account […]

‘If you tell your agency to chase price, then that’s what they’ll do’: Confessions of a former agency exec | Digiday

‘If you tell your agency to chase price, then that’s what they’ll do’: Confessions of a former agency exec | Digiday

Was it a challenge to get a client to try the test? If you tell your agency to chase price, then that’s what they’ll do. And if you measure the right thing, the actual cost of it is almost irrelevant. It’s hard to get some clients to reconcile with that, and that’s why I think […]

Agency pricing didn’t restrain Amazon; it strengthened them | The Passive Voice

Agency pricing didn’t restrain Amazon; it strengthened them | The Passive Voice

Many, if not most, of the people in publishing houses I know have what they feel is a pretty clear picture of the changes we’re seeing in the business. There seems to be a strong consensus that the ebook share is leveling off or diminishing as opposed to print. And there is an enthusiasm about […]

Why Agency Pricing Needs to Evolve | Convince and Convert

Why Agency Pricing Needs to Evolve | Convince and Convert

I had one of the most energizing client negotiations of my career recently. It wasn’t a Fortune 500 marketing VP wanting to work with us. It wasn’t even a regional brand that I recognized. It was a small time retail company that had almost no online presence and very little track record. After the initial call, […]

Pricing News Daily > 2/25/15

Pricing News Daily > 2/25/15

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is brought to you by: Wiser Wiser provides a complete suite of solutions to give retailers, brands, and manufacturers the edge to stay both competitive […]

Average Price Rises on Ebook Best-Seller List, but Few Signs of Agency Pricing | Digital Book World

Average Price Rises on Ebook Best-Seller List, but Few Signs of Agency Pricing | Digital Book World

The number of titles priced above $10 on this week’s Ebook Best-Seller List doubles since last week, from four to eight, sending the average price of a best-seller shooting up to $8.05, from $6.89. While four of those eight titles are from publishers that have regained the right from Amazon to set their own ebook prices, only two […]