OnDemand WTP Pricing Research

Tag: Aldi

How the Germans are winning the supermarket war | Switzer

How the Germans are winning the supermarket war | Switzer

There has been a resetting in consumer’s attitudes post the global financial crisis (GFC). Prior to the GFC, shopping at ALDI might have been slightly frowned upon but shopping at ALDI can now mean you’re a frugal, savvy and switched on shopper. The hard-discounters, retailers with a limited product range, low prices and a convenient […]

Supermarket price war: Weekly shop set to be slashed as retail giants go head-to-head | Express

Supermarket price war: Weekly shop set to be slashed as retail giants go head-to-head | Express

A SUPERMARKET price war is to ignite in the UK following the £14billion merger between Asda and Sainsbury’s that would ease pressure on household budgets following a recent squeeze on finances. Last week, Sainsbury’s boss Mike Coupe – who was filmed singing ‘We’re in the money’ – pledged to slash prices on everyday items by […]

US Grocers Face More Than Just Amazon | The Epoch Times

US Grocers Face More Than Just Amazon | The Epoch Times

Traditional food retailers are facing challenges from online retailers as well as discounters. According to market research firm YouGov, online grocery market sales will reach $30 billion in 2021, up from $12 billion in 2016. While online retail emphasizes convenience and efficiency on the higher end of the market, discount retailers put additional pressure on […]

Grocers of the future: Room enough for both Amazon and Aldi | YouGov

Grocers of the future: Room enough for both Amazon and Aldi | YouGov

If the Price is Right Retail revenue, particularly for food, has increased by as much as 86% between 1992 ($337 billion) and 2016 ($627 billion). Data from YouGov Profiles reveals that retailers like Walmart, Kroger, Albertsons, Costco, and Sam’s Club make up 40% of the market share, but competition is tight between these giants. Consumers […]

Aldi spurs 3% price drop in SoCal grocery market | Food Dive

Aldi spurs 3% price drop in SoCal grocery market | Food Dive

Dive Brief: Aldi’s entry into the Southern California market has contributed to a 3% average price reduction on basic grocery items throughout the region, according to the Orange County Register, citing data from Strategic Resources Group. Price deflation has also contributed to the price decline. Since entering the Southern California market last March, Aldi has […]

Target Slashes Prices, but It’s Profits That Will Be Cut | The Motley Fool

Target Slashes Prices, but It’s Profits That Will Be Cut | The Motley Fool

  Target (NYSE:TGT) has few options other than to engage in a broad price-cutting strategy. Long under pressure from Wal-Mart and Amazon.com to remain competitive, the mass-merchandising retailer has often responded with select promotional deals to keep customers coming back. And though chains such as Kroger, Supervalu, and even Costco felt the heat from deep-discounting […]

Study: Digital now influences more than half of grocery sales | Food Dive

Study: Digital now influences more than half of grocery sales | Food Dive

The payoff to capture digital consumers can be huge. Deloitte found that consumers who embrace digital options — whether e-coupons, on-demand local delivery or mobile checkout — convert 9% more often than those who don’t use digital in the lead-up to their purchase decision. Kroger is one leading grocer that consistently reports gains in new digital […]

Aldi battles Walmart for price leadership | SuperMarket News

Aldi battles Walmart for price leadership | SuperMarket News

Aldi is responding to Walmart’s aggressive price cuts by expanding its offering of private label products and adopting a more flexible pricing strategy that will help it maintain its price leadership position, according to a Reuters report. The German-owned retailer, which earlier this year unveiled a $1.6 billion remodeling effort to expand its perishables assortments […]

How Customers Perceive a Price Is as Important as the Price Itself | Harvard Business Review

How Customers Perceive a Price Is as Important as the Price Itself | Harvard Business Review

Price wars have broken out in consumer industries around the world. Retailers such as ALDI and Walmart have used price to position themselves against traditional competitors in their markets, pinching margins all around. Financial asset managers have been out-price-cutting one another in exchange-traded funds in a bid to gain market share. Major U.S. telecommunications carriers now […]

IRI: is the price guarantee mechanic dead? | Retail Times

IRI: is the price guarantee mechanic dead? | Retail Times

Since 1925 John Lewis has promised its customers it would ‘never knowingly be undersold’. The company’s price guarantee has boosted loyalty and trust in the brand, and the strategy has been copied by the supermarkets. Yet there is growing evidence that brand price matching has fallen out of favour with retailers and shoppers. For the […]