Price Control: If the dynamics of the business change, with a subscription model, you can immediately shift your prices from the next billing for the entire user base. You can also. Improved Cash Flow: You are getting some cash every month, rather than tons of money every two years when launching a new product and […]
Ultimately, the biggest Prime Day challenge for sellers is to determine the perfect harmony of product listings, pricing, inventory, and advertising spend, leading up to, during, and after the official holiday. Sellers cannot think about Prime Day as a singular sales day, but rather as an entire month of strategic customer acquisition. Lead-up activities — […]
“We’re thrilled for Whole Foods Market to be part of the Prime experience,” Whole Foods co-founder and CEO John Mackey said in a written statement. “Launching savings for Prime members is an amazing opportunity to bring our industry-leading quality standards and delicious food to more customers at a better price.” To use the program, customers […]
Hard-wired into the DNA of companies of all kinds is a fear of losing customers with even the slightest uptick in prices. Netflix watchers and McDonald’s eaters appeared undeterred by the rise in subscription and menu costs over the past seven months, with both companies reporting strong sales growth in the first quarter. That might be good news for Amazon.com, […]
On today’s wildly successful earnings call, Amazon CFO Brian Olsavsky dropped a bit of a bombshell for Amazon Prime subscribers. The retailer’s everything-and-the-kitchen-sink annual subscription plan is about to get pricier. On May 11, Prime annual memberships will jump $20, from $99 a year to $119. The news follows a similar announcement back in January, […]
The Kind Where Several Stores Go to You FreshDirect and AmazonFresh are like Peapod in that they deliver all manner of groceries, but they source items from different purveyors. FreshDirect’s emphasis is on fresh—as in produce, eggs, and the like. Delivery costs $7.99. AmazonFresh wins raves for customer service and selection, including Whole Foods fare. It charges $14.99 […]
AMAZON faces a probe by the advertising watchdog after customers complained they were failing to deliver Christmas presents on time. Shoppers said they were “duped” into signing up to the online giant’s Prime service to make sure they got their deliveries before the 25th. Amazon could face a probe by the Advertising Standards Authority after customers […]
Wal-Mart Stores appears “best positioned” among the major food retailers to capitalize on the next phase of growth in online grocery and take on Amazon, according to a new report from Citi Research. Kroger also scored high among the pure-play grocers in terms of its online grocery positioning compared with e-commerce giant Amazon, particularly as […]
Amazon, which has seized on opportunities in emerging industries unlike any other company in the past generation, is pouring billions into video streaming, which has become its biggest focus after e-commerce and cloud computing. The global launch follows Amazon’s recent release of the highly anticipated “The Grand Tour” with Jeremy Clarkson, a show it reportedly […]
Prime Video has been launched with a free seven-day trial after which it can be subscribed at $2.99 per month for the first six months and $5.99 after that. The pricing strategy adopted by the Seattle-based company is at a significant discount compared to Netflix, Inc.’s (NASDAQ:NFLX) global pricing of $9.99. Analysts at Wedbush are […]
Pricer’s Points: Pricing Talk on LinkedIn
Keep up with the latest pricing news, events, and other resources via LinkedIn here. Find upcoming pricing training events here. The following are a few of our favorite recent pricing shares and discussions on LinkedIn.
PND is a digest of pricing focused news, thought leadership, events, jobs, training and certification resources for pricing professionals. This Edition is brought to you by: Value Innoruption Advisors Founded by Dr. Stephan Liozu, Value Innoruption Advisors provides training and consulting resources for organizations interested in embedding value-based methodologies in their go-to-market strategies related to innovation, […]
Rapid price changes make retailers more vulnerable to shocks | Supply Chain Dive
Now controlling nearly half of all e-commerce in the U.S., Amazon is influencing the retail industry in profound ways. With competition on the rise, fading lines between digital and physical retail, and more transparent pricing, many retailers are following the lead of the e-commerce giant by changing prices more frequently. Both online and brick-and-mortar retailers […]
On-Demand Value-based Pricing Research with PriceBeam
B2B & B2C Pricing, Marketing, and Finance teams struggle to capture fresh, reliable, and actionable willingness to pay data. PriceBeam provides self-service market research to companies of all sizes that quickly, accurately, and affordably discovers customers’ willingness to pay for any product or service so you can optimize prices for all market segments GLOBALLY. Are you […]
This Week in Pricing > 12/8/18
TWIP is a digest of pricing focused news, thought leadership, events, jobs, training and certification resources for pricing professionals. This Edition is brought to you by: PriceBeam The struggle is real for B2B and B2C Pricing, Marketing, and Finance team leaders to capture fresh, reliable, and actionable Pricing Intelligence data to be able to effectively optimize all prices for all market segments […]
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