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Tag: Amazon

Understanding Penetration Pricing and Premium Pricing of your ebook on Amazon | Tiffany Writing

Understanding Penetration Pricing and Premium Pricing of your ebook on Amazon | Tiffany Writing

One of my daughters is a capable artist and headed to an undergraduate program in Medical Illustration soon. As an aside, she is getting smarter about posting her art to websites and beginning to think about how to charge for her work. I’ve recently had similar discussion with some other writers about how they price […]

Amazon shoppers prioritize price and shipping when deciding whether to buy | internet RETAILER

Amazon shoppers prioritize price and shipping when deciding whether to buy | internet RETAILER

Data from CPC Strategy shows more than half of shoppers will check prices elsewhere and not just turn to Amazon. Amazon.com Inc. shoppers care about price and shipping, and they will compare what other retailers offer before deciding whether to complete a purchase, according to a new report from digital marketing agency CPC Strategy. CPC’s […]

Amazon’s Featured Sellers Don’t Always Have The Best Prices Upfront | Lifehacker Australia

Amazon’s Featured Sellers Don’t Always Have The Best Prices Upfront | Lifehacker Australia

When you go to a product’s page on Amazon, you might expect to be shown the best price. But new research suggests Amazon is more likely to put merchants who use algorithmic pricing front and centre, and they tend to charge you a little more than other sellers. Algorithmic pricing is a service independent sellers […]

Agency pricing didn’t restrain Amazon; it strengthened them | The Passive Voice

Agency pricing didn’t restrain Amazon; it strengthened them | The Passive Voice

Many, if not most, of the people in publishing houses I know have what they feel is a pretty clear picture of the changes we’re seeing in the business. There seems to be a strong consensus that the ebook share is leveling off or diminishing as opposed to print. And there is an enthusiasm about […]

harpercollins’s charlie redmayne on learnings from digital experiments & amazon wave, and more | ETtech

harpercollins’s charlie redmayne on learnings from digital experiments & amazon wave, and more | ETtech

On dynamic pricing and data analytics We now have guys with PhDs in mathematics who help us understand how retailing works. Based on algorithms, we have dynamic pricing now that helps us maximise a book’s value. At times, we may choose to give away profit to build the author for future. Data analytics has helped […]

Aldi, Lidi, Google Tops in Simplicity Index | MediaPost

Aldi, Lidi, Google Tops in Simplicity Index | MediaPost

Brands that embrace simplicity tend to enjoy increased revenue, valuation, brand advocacy and employee engagement, according to Siegel+Gale. The global brand strategy firm has revealed the top finishers of its seventh annual Global Brand Simplicity Index. Low-price grocery chain Aldi retains the number one spot as the world’s simplest brand, followed by Lidi, a German discount […]

Amazon Fined $1 Million for Misleading Customers on Savings Claims | Inc.com

Amazon Fined $1 Million for Misleading Customers on Savings Claims | Inc.com

Here’s how the online retail giant’s strategy backfired: Amazon had been showing a comparison of its own prices with higher retail prices it claimed were being charged by its competitors. After observing Blu-ray prices on Amazon.com’s Canadian website for two years, the Competition Bureau concluded that competitors’ retail prices were often misquoted. In some instances, […]

5 Amazon Repricing Strategies to Dominate Your Amazon Selling | Business 2 Community

5 Amazon Repricing Strategies to Dominate Your Amazon Selling | Business 2 Community

Amazon, the world’s favorite everything store is a hard egg to crack for merchants. Competitors keep changing prices at will to outwit you. But, should you throw your towel in? Fight back I say. As someone who has seen the rise and demise of retail chains (both online & offline) from close quarters, I have […]

Bricks-and-mortar retailers have the edge over Amazon in final pre-holiday shopping days | MarketWatch

Bricks-and-mortar retailers have the edge over Amazon in final pre-holiday shopping days | MarketWatch

But shipping is not always everything. There are other factors that will drive shoppers to choose one retailer over another. “In the final stretch of holiday shopping, which typically results in a sales peak close to that of [the] Thanksgiving/Black Friday week, consumers will continue to look for deals, but they’re also looking for those […]

Amazon launches Prime Video with 9 original titles from India | Business Standard News

Amazon launches Prime Video with 9 original titles from India | Business Standard News

With this pricing, it is among the cheapest of OTT services in India, along with Zee’s Ditto TV. American peer and global competitor Netflix, which launched in January this year, offers three tiers of membership for Rs 500, 650 and 800 a month. Indian entities Eros Now (Rs 49 and Rs 99 a month) and […]