OnDemand WTP Pricing Research

Tag: American Marketing Association

Pricing News Daily > 7/11/14

Pricing News Daily > 7/11/14

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. Today’s Headlines The Worst Kind of Customer… | The Sales Hunter They bought on price, not on the solution you’re providing them. This low-price customer is now […]

Compilation – Consumer Inferences and Processing of Price Information | American Marketing Association

Compilation – Consumer Inferences and Processing of Price Information | American Marketing Association

Selections from Journal of Marketing​ June 2014 | Pricing The importance of price with regard to consumer store and brand choice decisions cannot be overstated. However, a widely known truth among marketing practitioners and academics alike is that consumers do not respond to price per se; rather, they respond to their mental representations of price. Thus, […]