Tag: Analytics

Soon, you will be able to try out a health insurance policy on a trial basis | Moneycontrol.com

Soon, you will be able to try out a health insurance policy on a trial basis | Moneycontrol.com

Your insurance company may soon offer a product on trial to see if it works in the market. With the insurance regulator allowing general insurers and health insurers to bring out pilot products, companies are readying products for a soft launch. In July 2016, Insurance Regulatory and Development Authority of India (IRDAI) notified a set […]

Deploying machine learning in insurance pricing | pwc blog

Deploying machine learning in insurance pricing | pwc blog

Insurers have been investigating the deployment of machine learning techniques in the pricing arena, seeking to exploit the speed at which models can be built and refreshed compared to the use of more traditional generalised linear modelling techniques. Machine learning techniques offer significant advantages over these traditional models, including the availability of various types of […]

Perception Beats Reality in Pricing | Bain & Company

Perception Beats Reality in Pricing | Bain & Company

A traditional grocer that caters mainly to higher-income customers, for instance, needs to have the whole assortment of grocery items and strong perceived quality. It would focus on very targeted moves, including key value items, promotions and signage, rather than on tactics that would significantly change the proposition, such as out-of-store advertising, price matching or […]

How retailers can improve price perception–profitably | McKinsey & Company

How retailers can improve price perception–profitably | McKinsey & Company

New methodologies, powered by big data and advanced analytics, can help retailers attract value-conscious consumers without sacrificing margins. As retail executives know all too well, most pricing decisions require a trade-off between margin and price perception. To avoid a “race to the bottom”—the self-defeating exercise of trying to beat every competitor’s price on every item—retailers […]