Tag: App Pricing

Microsoft boosts Office 2019 price by 10% | Computerworld

Microsoft boosts Office 2019 price by 10% | Computerworld

Microsoft plans to raise the price of its perpetually-licensed Office suite by 10% in October. The increases are part of a larger strategy, said Wes Miller, an analyst and licensing expert with Directions on Microsoft. “If you add all of these motions up, and look at other lightly-announced price increases, it clearly points towards encouraging […]

Venzee Introduces New Enterprise Pricing Model and Channel Partner Opportunities | Investing News Network

Venzee Introduces New Enterprise Pricing Model and Channel Partner Opportunities | Investing News Network

Enterprise License Pricing Changes New pricing features have been updated to reflect the growing industry adoption of Venzee. The “freemium” model has been removed, and pay-for-use basic, premium and enterprise licenses are in place. A small portion of the previous “freemium” users have converted to paying basic users. A basic license starts at US$79 per […]

Increasing user LTV by 45% with automated loyalty and dynamic pricing | PGbiz

Increasing user LTV by 45% with automated loyalty and dynamic pricing | PGbiz

What we offer as a company is a cloud-based platform that uses machine learning to optimise in-app purchase revenue, retention and user lifetime value for mobile game apps. Our products are Automated Loyalty & Retention (creating a native automated rewarding scheme that makes users come back to the game) and Dynamic 1-1 Pricing (finding the […]

Are video games underpriced? | Gamasutra

Are video games underpriced? | Gamasutra

There is an intense debate in the gaming community at the time of writing over the price of AAA games, which has been stable at the %50 – $60 range for more than two decades. In those two decades, the gaming industry and the economy have changed considerably, and even our expectation as gamers of […]

Entrepreneurial Brothers From Algeria Launch Dynamic Pricing Food Delivery App In NYC | Forbes

Entrepreneurial Brothers From Algeria Launch Dynamic Pricing Food Delivery App In NYC | Forbes

The 5-person Gebni team works remotely or in the renovated basement communal room of the Merzouk brothers’ apartment building in Bedford-Stuyvesant, Brooklyn, amid a red pool table and minimalist sofas. They recently received a second round of funding, they’re not making the amount public; the first round was $150,000. They add that the Gebni app […]

Apple To Bring Introductory Subscription Pricing To The App Store | ubergizmo

Apple To Bring Introductory Subscription Pricing To The App Store | ubergizmo

The idea of subscribing to a service the recurs every month can be a bit daunting, especially if you already have other subscriptions. However Apple wants to address this by allowing developers to offer introductory subscription pricing for the App Store, meaning that developers can now choose to offer lower upfront prices for new subscribers. […]

Humble lets engineers swipe right to their dream job | TechCrunch

Humble lets engineers swipe right to their dream job | TechCrunch

Satago has since pivoted into MindMatch, which aims to help recruiters hire more effectively, so Renwick knows a thing or two about the demands on both recruiters and their corporate clients. Now, by focusing on engineers with his newest hack, he’s working to empower them, too. In fact, the more swiping developers do, the smarter […]

What’s the right strategy for branded apps in a crowded marketplace? | Mobile Marketer

What’s the right strategy for branded apps in a crowded marketplace? | Mobile Marketer

For existing brands, having an app just for the sake of it could be a bad move. But, with the right engagement and pricing strategy, apps can still make sense for brands, according to new research. The thinking around apps has evolved over the past few years to where it is widely accepted that not every […]

5 Features Your Retail App Is Missing | Twice

5 Features Your Retail App Is Missing | Twice

Personalized content and offers: Nearly nine in 10 consumers say that personalization has some impact on their purchasing decisions. By personalizing content, retailers can help present shoppers with the products and/or deals that are most relevant to them, and that they are most likely to take advantage of. By recommending products based on previous shopping history or […]

Facebook now lets advertisers add product videos, prices to Dynamic Ad campaigns | Marketing Land

Facebook now lets advertisers add product videos, prices to Dynamic Ad campaigns | Marketing Land

Summer may have just started, but Facebook is already giving advertisers a head start on their fall shopping campaigns. Already a showcase for brands’ product catalogs, Facebook is making its shopper-retargeting Dynamic Ads format more of a showpiece. Advertisers using Dynamic Ads to retarget people who visited their sites or used their apps can now […]