Tag: App Pricing

5 Features Your Retail App Is Missing | Twice

5 Features Your Retail App Is Missing | Twice

Personalized content and offers: Nearly nine in 10 consumers say that personalization has some impact on their purchasing decisions. By personalizing content, retailers can help present shoppers with the products and/or deals that are most relevant to them, and that they are most likely to take advantage of. By recommending products based on previous shopping history or […]

Facebook now lets advertisers add product videos, prices to Dynamic Ad campaigns | Marketing Land

Facebook now lets advertisers add product videos, prices to Dynamic Ad campaigns | Marketing Land

Summer may have just started, but Facebook is already giving advertisers a head start on their fall shopping campaigns. Already a showcase for brands’ product catalogs, Facebook is making its shopper-retargeting Dynamic Ads format more of a showpiece. Advertisers using Dynamic Ads to retarget people who visited their sites or used their apps can now […]

I Spent a Week Yak Shaving Instead of Running a Pricing Test | Cory Zue

I Spent a Week Yak Shaving Instead of Running a Pricing Test | Cory Zue

Differentiating your yaks The key to differentiating your yaks involves asking one simple question: Is there any way to achieve my primary goal without doing this task? That’s it! If the answer is “yes” then don’t do the task. If the answer is “no” then do it. It’s that simple. In my case there was […]

Following App Store price increases in Europe, Apple introducing more flexible pricing [Confirmed] | 9to5Mac

Following App Store price increases in Europe, Apple introducing more flexible pricing [Confirmed] | 9to5Mac

Following Apple’s decision to increase the prices of App Store prices in Europe, Italian site iSpazio reports that the company appears to be allowing developers the option of more flexible pricing. Instead of having to choose one of the standard tiers, they would be free to select alternatives – including a starting-point of €0.49 … If so, this […]

Strategies for Navigating a Cluttered App Marketplace | TG Daily

Strategies for Navigating a Cluttered App Marketplace | TG Daily

With a combined 4.2 million apps to choose from between the Apple and Android app stores, the marketplace for mobile applications has exponentially become more and more cluttered with competition. According to a study by Statista, mobile app revenues reached $41.1 billion worldwide in 2015 and profits are projected to exceed $101.1 billion by 2020. […]

Eight pricing strategies that drain your wallet | The Star Online

Eight pricing strategies that drain your wallet | The Star Online

THERE are many different pricing strategies that all attempt to do the same thing: to make you voluntarily spend as much money as possible. Below are eight pricing strategies that are used against your wallet. 1. The number “9”is a very powerful psychological number: many would perceive something which costs RM199 as much cheaper than […]

How Much Does an App Cost: A Massive Review of Pricing and other Budget Considerations | Savvy Apps

How Much Does an App Cost: A Massive Review of Pricing and other Budget Considerations | Savvy Apps

Factors to Consider When Pricing App Development The challenges I struggled with to properly address the cost question in 2010 have not changed. Costs obviously vary. For example, there’s a significant difference between engaging a freelancer, offshore development team, or an agency like savvy apps. Similarly, having an app that requires a back-end server built […]

All iOS Titles Now 25% More Expensive in UK Following Apple App Store Price Hike | Power Up Gaming

All iOS Titles Now 25% More Expensive in UK Following Apple App Store Price Hike | Power Up Gaming

All mobile titles sold via Apple’s UK App Store are now 25 percent more expensive than before, after the company hiked up its prices in the country following the recent weakening of sterling against the euro and dollar. Apple revealed that it was changing its pricing strategy in several countries including the UK, India and […]

Facebook launches business pricing war | Communications Africa

Facebook launches business pricing war | Communications Africa

Facebook have launched a workplace version of its mobile app and of its website, marking the company’s first step into the extremely competitive and crowded enterprise software arena The new product is called Workplace by Facebook and has been in testing for more than a year. It is now available to all businesses. It has been designed as a workplace communication and collabration tool, putting Facebook […]

This Could Hurt Facebook Inc (FB) Stock In The Long Run | Amigo Bulls

This Could Hurt Facebook Inc (FB) Stock In The Long Run | Amigo Bulls

Although there is a lot of hype surrounding Virtual Reality (VR) and Facebook’s (NSDQ:FB) Oculus Rift, I have to say that this is not a game changer. In fact, it has been around before. Nintendo was one of the first companies to do this with their virtual boy. However, the outing was considered a colossal failure […]