Tag: App Pricing

Are video games underpriced? | Gamasutra

Are video games underpriced? | Gamasutra

There is an intense debate in the gaming community at the time of writing over the price of AAA games, which has been stable at the %50 – $60 range for more than two decades. In those two decades, the gaming industry and the economy have changed considerably, and even our expectation as gamers of […]

Entrepreneurial Brothers From Algeria Launch Dynamic Pricing Food Delivery App In NYC | Forbes

Entrepreneurial Brothers From Algeria Launch Dynamic Pricing Food Delivery App In NYC | Forbes

The 5-person Gebni team works remotely or in the renovated basement communal room of the Merzouk brothers’ apartment building in Bedford-Stuyvesant, Brooklyn, amid a red pool table and minimalist sofas. They recently received a second round of funding, they’re not making the amount public; the first round was $150,000. They add that the Gebni app […]

Apple To Bring Introductory Subscription Pricing To The App Store | ubergizmo

Apple To Bring Introductory Subscription Pricing To The App Store | ubergizmo

The idea of subscribing to a service the recurs every month can be a bit daunting, especially if you already have other subscriptions. However Apple wants to address this by allowing developers to offer introductory subscription pricing for the App Store, meaning that developers can now choose to offer lower upfront prices for new subscribers. […]

Humble lets engineers swipe right to their dream job | TechCrunch

Humble lets engineers swipe right to their dream job | TechCrunch

Satago has since pivoted into MindMatch, which aims to help recruiters hire more effectively, so Renwick knows a thing or two about the demands on both recruiters and their corporate clients. Now, by focusing on engineers with his newest hack, he’s working to empower them, too. In fact, the more swiping developers do, the smarter […]

What’s the right strategy for branded apps in a crowded marketplace? | Mobile Marketer

What’s the right strategy for branded apps in a crowded marketplace? | Mobile Marketer

For existing brands, having an app just for the sake of it could be a bad move. But, with the right engagement and pricing strategy, apps can still make sense for brands, according to new research. The thinking around apps has evolved over the past few years to where it is widely accepted that not every […]

5 Features Your Retail App Is Missing | Twice

5 Features Your Retail App Is Missing | Twice

Personalized content and offers: Nearly nine in 10 consumers say that personalization has some impact on their purchasing decisions. By personalizing content, retailers can help present shoppers with the products and/or deals that are most relevant to them, and that they are most likely to take advantage of. By recommending products based on previous shopping history or […]

Facebook now lets advertisers add product videos, prices to Dynamic Ad campaigns | Marketing Land

Facebook now lets advertisers add product videos, prices to Dynamic Ad campaigns | Marketing Land

Summer may have just started, but Facebook is already giving advertisers a head start on their fall shopping campaigns. Already a showcase for brands’ product catalogs, Facebook is making its shopper-retargeting Dynamic Ads format more of a showpiece. Advertisers using Dynamic Ads to retarget people who visited their sites or used their apps can now […]

I Spent a Week Yak Shaving Instead of Running a Pricing Test | Cory Zue

I Spent a Week Yak Shaving Instead of Running a Pricing Test | Cory Zue

Differentiating your yaks The key to differentiating your yaks involves asking one simple question: Is there any way to achieve my primary goal without doing this task? That’s it! If the answer is “yes” then don’t do the task. If the answer is “no” then do it. It’s that simple. In my case there was […]

Following App Store price increases in Europe, Apple introducing more flexible pricing [Confirmed] | 9to5Mac

Following App Store price increases in Europe, Apple introducing more flexible pricing [Confirmed] | 9to5Mac

Following Apple’s decision to increase the prices of App Store prices in Europe, Italian site iSpazio reports that the company appears to be allowing developers the option of more flexible pricing. Instead of having to choose one of the standard tiers, they would be free to select alternatives – including a starting-point of €0.49 … If so, this […]

Strategies for Navigating a Cluttered App Marketplace | TG Daily

Strategies for Navigating a Cluttered App Marketplace | TG Daily

With a combined 4.2 million apps to choose from between the Apple and Android app stores, the marketplace for mobile applications has exponentially become more and more cluttered with competition. According to a study by Statista, mobile app revenues reached $41.1 billion worldwide in 2015 and profits are projected to exceed $101.1 billion by 2020. […]