Tag: Apple TV

4K movies on Apple TV: Price dogfight breaks out | news.com.au

4K movies on Apple TV: Price dogfight breaks out | news.com.au

Apple is reported to be in furious negotiations with Hollywood studios to bring down the cost of 4K movies purchased in iTunes to make them about the same price as regular HD movies. Being able to tell customers they are getting access to better value 4K movies would help Apple provide a point of difference […]

Opinion: With Apple TV 4 coming, Apple and app developers need a smarter pricing strategy | 9to5Mac

Opinion: With Apple TV 4 coming, Apple and app developers need a smarter pricing strategy | 9to5Mac

I’m a daily Apple TV user, and that fact apparently puts me in the minority: even when the Apple TV’s price dropped to nearly iPod shuffle levels, it didn’t take off like Apple’s iPads or iPhones. From what I’ve gathered, many people think the little black box can’t do much. And it’s amazing to me that most people can’t describe what the Apple […]

Pricing News Daily > 6/23/14

Pricing News Daily > 6/23/14

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. Today’s Headlines This Week in Pricing > 6/21/14 TWIP is a recap of the week’s top pricing strategy in the news and resources for pricing professionals. We […]

Apple TV price drops by as much as $30 in the UK & Europe, Mac mini also sees cuts | Apple Insider

Apple TV price drops by as much as $30 in the UK & Europe, Mac mini also sees cuts | Apple Insider

Apple appears to have chosen this week to revisit its pricing strategy around the world as the company lowered overseas prices for its Mac mini desktop, iMac all-in-one, and Apple TV streaming device by as much as $80. Consumers in the U.K. can now purchase an Apple TV for just £79 ($134), a £20 ($34) […]