Tag: Apple

Apple may just change its iPhone pricing strategy this year | Gadgets Now

Apple may just change its iPhone pricing strategy this year | Gadgets Now

Apple’s pricing strategy at times – or rather mostly — borders on arrogant yet the company manages to ship millions of devices every year. Like every year, a few months before Apple gets ready to unveil its new iPhones, the rumour mill starts churning about the prices. This time, a noted analyst Ming-Chi Kuo has […]

Apple Reportedly Upgrading Screens for All New iPhone Models: What It Means | TheStreet

Apple Reportedly Upgrading Screens for All New iPhone Models: What It Means | TheStreet

Apple Inc.’s (AAPL – Get Report) new iPhones will reportedly all have OLED screens in a move that may indicate the tech giant is doubling down on its premium pricing strategy. The South Korea’s Electronic Times reported on May 28 that several new iPhone models will be using the OLED screens, which are brighter, more power-efficient […]

Is Your Goal Volume or Profit? | Strategic Pricing Solutions

Is Your Goal Volume or Profit? | Strategic Pricing Solutions

If a company is creating a new market or new market niche, it may be important to build critical mass early in the process.  Doing so might enable them to spread their infrastructure costs over a wider base of business.  In that case, it could make sense to use penetration pricing which offers low prices […]

Tim Cook: iPhone X pricing, strategy here to stay | SlashGear

Tim Cook: iPhone X pricing, strategy here to stay | SlashGear

With critics-silencing sales numbers appearing today, it’s unlikely Apple’s going to backtrack on any pricing or triple-phone release schedules any time soon. The iPhone X played a big part in Apple absolutely dominating smartphone profits worldwide in the last three months of 2017. “We’re very bullish on Apple’s future. We have the best pipeline of […]

Analysts say market is panicking ahead of Apple’s earnings report on Tuesday | 9to5Mac

Analysts say market is panicking ahead of Apple’s earnings report on Tuesday | 9to5Mac

Apple is due to report its fiscal Q2 2018 (calendar Q1) earnings on Tuesday, and analysts are nervous – both about what the company might report for the quarter, and what it may project for the current one. Recent falls in the share price were the result of Wall Street entering ‘full panic mode’ according […]

Deutsche Bank says Apple made a big mistake by pricing the HomePod at $349 | BGR

Deutsche Bank says Apple made a big mistake by pricing the HomePod at $349 | BGR

“We believe that Apple had a real opportunity to become a major player in the smart home with its introduction of the HomePod smart speaker,” the note reads in part. “However, poor reviews and a significant fall-off in demand post the launch suggest the company has missed the mark.” While HomePod sales are certainly not […]

Apple Inc. price target of US$190 reiterated at UBS as its analyst deems iPhone’s price strategy ‘successful’ | Proactive Investors

Apple Inc. price target of US$190 reiterated at UBS as its analyst deems iPhone’s price strategy ‘successful’ | Proactive Investors

Despite recent price weakness at Apple Inc. (NASDAQ:AAPL), analysts at UBS are sticking by their price target of US$190 a share for the iPhone maker’s shares. Apple shares have taken a nearly 8% hit in the last five days amid weaker numbers reported last week by Taiwan Semiconductor Manufacturing Co. (NYSE:TSM), a big Apple supplier. […]

This year’s new iPhone X might cost more than $1,000 | BGR

This year’s new iPhone X might cost more than $1,000 | BGR

According to rumblings from the rumor mill, Apple’s 2018 iPhone lineup will consist of three new devices. On the low-end, Apple will release a 6.1-inch device with an edgeless LCD display. Above that, Apple will reportedly release a next-gen iPhone X along with a iPhone X Plus with a 6.5 inch OLED display. While analysts […]

Can Apple Win Customers With $700 iPhone In 2018? | Dazeinfo

Can Apple Win Customers With $700 iPhone In 2018? | Dazeinfo

The Wall Street is abuzz with rumours of Apple Inc. (NASDAQ:AAPL) facing the worst quarter in the history as neither the price of iPhone X nor the specification of iPhone X could pull customers to the Apple Stores. It is estimated that Apple could manage to sell only 8 million iPhone X during Q1 2018, […]

Apple expected to maintain high iPhone ASP with 2018 releases | Apple Insider

Apple expected to maintain high iPhone ASP with 2018 releases | Apple Insider

The next iPhone line will probably consist of three models, including two OLED variants and an entry level version with an LCD screen, leading to “flattish” average selling price for the fiscal year 2019, according to a new analyst report. The report by Steven Milunovich of UBS, obtained by AppleInsider, lays out two scenarios for […]