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Tag: Apple

Opinion: The new low-cost iPad is further evidence of a new approach to Apple’s pricing | 9to5Mac

Opinion: The new low-cost iPad is further evidence of a new approach to Apple’s pricing | 9to5Mac

If anyone had asked you to describe Apple’s pricing strategy in a sentence, this would – until recently – have been extremely easy to do. Apple aims to sell premium products at high margins to upmarket demographics. The company had shown almost no interest in more affordable products pitched to those on tighter budgets. But Apple has […]

Apple ‘Underpricing’ Strategy for AirPods, Apple Watch: Analyst | Fortune

Apple ‘Underpricing’ Strategy for AirPods, Apple Watch: Analyst | Fortune

Apple has long been viewed as a “luxury” device maker with high prices. But now one analyst believes the company is changing its tack. The tech company has engaged in an “underpricing” strategy with its AirPods wireless earbuds and Apple Watch smartwatch, Above Avalon analyst Neil Cybart said this week. He believes Apple’s AirPods, which […]

The Curious State of Apple Product Pricing | Above Avalon

The Curious State of Apple Product Pricing | Above Avalon

As Apple pushes deeper into luxury brand territory, the company is making its products more accessible through lower pricing. At $159, Apple is underpricing AirPods. The same can be said for Apple Watch, priced at $269. In just ten years, we have moved from the “Apple Tax” days, when Apple was accused of pricing products artificially […]

Apple accused of counter-revolutionary pricing in Russia | The Register

Apple accused of counter-revolutionary pricing in Russia | The Register

Russia’s anti-monopoly regulator has taken a bite out of Apple, finding that Cupertino’s local outpost fixed iPhone prices in the country. The Federal Antimonopoly Service’s (FAS) investigation found that the company fixed iPhone 5 and iPhone 6 products in the retail supply chain. Not only does the FAS say Apple set retail prices for 16 […]

Do iPhones Cost Too Much? | TechShout

Do iPhones Cost Too Much? | TechShout

Although smartphones have been on the market for years, the cost of Apple’s iPhone technology has remained relatively high. While the price of laptop computers and MP3 players has generally fallen given the amount of computing power that is packed into these devices, iPhones have maintained their high value. Are consumers over-valuing this particular brand […]

Price Wrong and Lower Your Profits | The Huffington Post

Price Wrong and Lower Your Profits | The Huffington Post

Too many respond to increased competition by lowering prices. The problem is that lowering the price often comes with unintended consequences. It can lower the image of your product and send the wrong message to customers that recently paid more. What is a company to do? The answer is set the price at the right […]

Apple’s iPhone 7 Plus Success Story Could Mean the iPhone 8 Will Be Huge | TheStreet

Apple’s iPhone 7 Plus Success Story Could Mean the iPhone 8 Will Be Huge | TheStreet

Though it has made a play for more cost-sensitive smartphone buyers with the iPhone SE, Apple (AAPL) has more than stuck to its guns when it comes to maintaining premium pricing for its flagship phones. Not only has the company not cut prices as the ranks of cheaper Android phones with high-end specs swelled, it […]

iPhone 7 Plus price may make up for overall slump in demand | Pocketnow

iPhone 7 Plus price may make up for overall slump in demand | Pocketnow

As we crash upon Apple’s imminent earnings report for its 2016 holiday quarter, we’re going to see where bottle-necked demand and disappointingly long wait times for products to ship meet. On the whole, investors are in good spirits about growth — Apple will have to beat 74.78 million unit sales in order to keep its record […]

Apple piles on Qualcomm, files $1 billion lawsuit over chipset pricing and tactics | disruptive.asia

Apple piles on Qualcomm, files $1 billion lawsuit over chipset pricing and tactics | disruptive.asia

REUTERS – Apple filed a $1 billion lawsuit against supplier Qualcomm on Friday, days after the US government accused the chip maker of resorting to anticompetitive tactics to maintain a monopoly over key semiconductors in mobile phones. Qualcomm is a major supplier to both Apple and Samsung Electronics for modem chips that connect phones to […]

All iOS Titles Now 25% More Expensive in UK Following Apple App Store Price Hike | Power Up Gaming

All iOS Titles Now 25% More Expensive in UK Following Apple App Store Price Hike | Power Up Gaming

All mobile titles sold via Apple’s UK App Store are now 25 percent more expensive than before, after the company hiked up its prices in the country following the recent weakening of sterling against the euro and dollar. Apple revealed that it was changing its pricing strategy in several countries including the UK, India and […]