Tag: Apple

Apple to face iPhone pricing issue during transition to 5G | DigiTimes

Apple to face iPhone pricing issue during transition to 5G | DigiTimes

With the global communications industry beginning to migrate from 4G to 5G from 2019 onwards, Apple may find it difficulty to determine its iPhone product mix and pricing strategy, according to sources from Taiwan’s handset supply chain. Although most telecom operators are unlikely to officially kick off 5G commercial operations until 2020, handset vendors including […]

Here’s the Secret Behind Apple’s iPhone Release Strategy | The Motley Fool

Here’s the Secret Behind Apple’s iPhone Release Strategy | The Motley Fool

Apple (NASDAQ:AAPL) is just as much a marketing company as it is a tech company. Sure, the latest iPhones, iMacs, and Apple Watches all need to be technically sound, even advanced. Still, Apple has never needed to be a first mover on most technological innovations. Rather, the company has often taken the latest technology and […]

Apple Alienates the World’s Second-Largest Smartphone Market | The Motley Fool

Apple Alienates the World’s Second-Largest Smartphone Market | The Motley Fool

Incredibly costly The iPhone X was a really expensive product in India. It launched at a base price of around $1,400 in India last year, way higher than the U.S. retail price of $999. In fact, India was the second most expensive country in which to buy an iPhone X, thanks to import duties and a weak […]

Why consumers find the iPhone irresistible despite its premium price | Marketing Interactive

Why consumers find the iPhone irresistible despite its premium price | Marketing Interactive

Apple recently unveiled three new iPhone models – iPhone XR, iPhone XS and iPhone XS Max, with all three steeply priced at US$749, US$999 and US$1,099 respectively. The news no doubt rattled consumers with some vowing not to switch iPhones unless malfunction occurs. Others pledged allegiance to Android phones, and some mocked Apple for jacking up […]

Apple’s new pricing strategy: Is it good news or bad news for Android? | Android Authority

Apple’s new pricing strategy: Is it good news or bad news for Android? | Android Authority

Earlier this week, Apple launched three new iPhones: the iPhone XS, the direct follow-up to last year’s iPhone X; the iPhone XS Max, a larger version of the iPhone XS; and the iPhone XR, a cheaper model that is larger than the iPhone XS but with lower-end hardware. Apple revealed that the pricing for the […]

How Apple got us to pay so much for the iPhone | CNN Money

How Apple got us to pay so much for the iPhone | CNN Money

The iPhone is getting more expensive, and Apple is betting faithful customers will barely blink an eye. Apple has slowly increased the average price of an iPhone since 2007, but with the $999 iPhone X release last year, it made a bigger leap than usual. A year later, after the shock value of a thousand […]

Massive storage, big screen, sleek design and more: Apple’s new range of iPhones for every user | The Economic Times

Massive storage, big screen, sleek design and more: Apple’s new range of iPhones for every user | The Economic Times

In past years, when Apple Inc. didn’t have a new iPhone design, it still had a breakthrough new feature: video recording in 2009, the Siri digital assistant in 2011, a fingerprint scanner in 2013, and 3D Touch in 2015. This year, Apple’s secret weapon isn’t a particular feature, but a clever pricing strategy and myriad […]

iPhone XR, XS, XS Max: Apple’s three new iPhones start at $749, $999, $1,099 | CNET

iPhone XR, XS, XS Max: Apple’s three new iPhones start at $749, $999, $1,099 | CNET

Yesterday, Apple announced the iPhone XS, iPhone XS Max and iPhone XR. These three new iPhones for 2018 officially replace the iPhone X, which Apple pulled from its store after the announcement. So if you’re looking for a new “IPhone X” this year, one of these three will have to be it. While the iPhone XS […]

Apple introduces three new iPhones and Apple Watch Series 4: Live blog recap | MarketWatch

Apple introduces three new iPhones and Apple Watch Series 4: Live blog recap | MarketWatch

Apple Inc. launched three new iPhones on Wednesday during the company’s biggest event of the year, as well as a new Apple Watch. Apple introduced the iPhone XS Max, iPhone XS and iPhone XR models Wednesday during an event at the new Cupertino, Calif., headquarters of the world’s most valuable company. Apple AAPL, +2.73%  said […]

Analyst: Pricing power could help Apple combat the cost of tariffs | CNBC

Analyst: Pricing power could help Apple combat the cost of tariffs | CNBC

Apple’s brand power can help the technology giant cope with some of the pain of the trade war, D.A. Davidson senior research analyst Tom Forte told CNBC on Friday. “To the extent that the tariffs increase the price of their products to consumers … I would argue they could offset that to the extent they’ve […]