Tag: Apple

iPhone X Sales Might Make Future High-End Smartphones More Expensive Than Ever | Inverse

iPhone X Sales Might Make Future High-End Smartphones More Expensive Than Ever | Inverse

How High Can Smartphone Prices Go? During Apple’s second-quarter earnings call, CEO Tim Cook stated that the iPhone X was the “top-selling iPhone since the launch,” putting to rest “notions that” the pricing strategy was too aggressive. The company’s current flagship iPhone was released alongside the 8 and the 8 Plus, which were around $200 […]

Why iPhone and Android phone prices will get even higher | CNET

Why iPhone and Android phone prices will get even higher | CNET

When Apple broke the $1,000 barrier for its iPhone X last September, critics scoffed at its exorbitant price. They doubted people would reach so deeply into their wallets for a phone that outpriced two other perfectly good iPhones, the iPhone 8 and iPhone 8 Plus. The critics were wrong. Apple CEO Tim Cook said in […]

$1,000 iPhone X just the start of rising smartphone prices | Cult of Mac

$1,000 iPhone X just the start of rising smartphone prices | Cult of Mac

Apple’s bet on a $1,000 smartphone has paid off in a big way, and that’s bad news for iPhone fans. As the iPhone X continues to be Apple’s best-selling smartphone, analysts warn that it will encourage even higher price tags year after year. You can expect this year’s iPhone lineup to be even more expensive, […]

Why Apple Might Rethink Its iPhone Pricing a Little | The Street

Why Apple Might Rethink Its iPhone Pricing a Little | The Street

Two well-respected analysts think Apple (AAPL) will be more flexible with its iPhone pricing this year, and they have their reasons. On Tuesday, Morgan Stanley’s Katy Huberty forecast Apple will assign an $899 starting price to the 5.8-inch iPhone X successor that’s due to launch this year, while charging $100 more for a 6.5-inch model. […]

Apple may just change its iPhone pricing strategy this year | Gadgets Now

Apple may just change its iPhone pricing strategy this year | Gadgets Now

Apple’s pricing strategy at times – or rather mostly — borders on arrogant yet the company manages to ship millions of devices every year. Like every year, a few months before Apple gets ready to unveil its new iPhones, the rumour mill starts churning about the prices. This time, a noted analyst Ming-Chi Kuo has […]

Apple Reportedly Upgrading Screens for All New iPhone Models: What It Means | TheStreet

Apple Reportedly Upgrading Screens for All New iPhone Models: What It Means | TheStreet

Apple Inc.’s (AAPL – Get Report) new iPhones will reportedly all have OLED screens in a move that may indicate the tech giant is doubling down on its premium pricing strategy. The South Korea’s Electronic Times reported on May 28 that several new iPhone models will be using the OLED screens, which are brighter, more power-efficient […]

Is Your Goal Volume or Profit? | Strategic Pricing Solutions

Is Your Goal Volume or Profit? | Strategic Pricing Solutions

If a company is creating a new market or new market niche, it may be important to build critical mass early in the process.  Doing so might enable them to spread their infrastructure costs over a wider base of business.  In that case, it could make sense to use penetration pricing which offers low prices […]

Tim Cook: iPhone X pricing, strategy here to stay | SlashGear

Tim Cook: iPhone X pricing, strategy here to stay | SlashGear

With critics-silencing sales numbers appearing today, it’s unlikely Apple’s going to backtrack on any pricing or triple-phone release schedules any time soon. The iPhone X played a big part in Apple absolutely dominating smartphone profits worldwide in the last three months of 2017. “We’re very bullish on Apple’s future. We have the best pipeline of […]

Analysts say market is panicking ahead of Apple’s earnings report on Tuesday | 9to5Mac

Analysts say market is panicking ahead of Apple’s earnings report on Tuesday | 9to5Mac

Apple is due to report its fiscal Q2 2018 (calendar Q1) earnings on Tuesday, and analysts are nervous – both about what the company might report for the quarter, and what it may project for the current one. Recent falls in the share price were the result of Wall Street entering ‘full panic mode’ according […]

Deutsche Bank says Apple made a big mistake by pricing the HomePod at $349 | BGR

Deutsche Bank says Apple made a big mistake by pricing the HomePod at $349 | BGR

“We believe that Apple had a real opportunity to become a major player in the smart home with its introduction of the HomePod smart speaker,” the note reads in part. “However, poor reviews and a significant fall-off in demand post the launch suggest the company has missed the mark.” While HomePod sales are certainly not […]