OnDemand WTP Pricing Research

Tag: Artificial Intelligence

The unintended consequences of tinkering with online prices | Phys.org

The unintended consequences of tinkering with online prices | Phys.org

When your online retail platform clears billions of transactions a year, what’s the harm in testing different prices for the same products on a relative handful of your customers? You might find a way to maximize revenue by increasing sales volume on your lower-priced products, right? Or, you might lock down sales on a product […]

How Is AI Is Empowering Sales | CIO Applications

How Is AI Is Empowering Sales | CIO Applications

Companies are using artificial intelligence and Machine Learning in all possible ways to advance their businesses. AI monitors a customer’s online activity to predict and suggest certain products which are relevant to the customer. Companies need to identify the different types of data sets that can be combined to portray the complete picture of the customer […]

Utilising Dynamic Pricing In Offline Retail | Intouch Insights

Utilising Dynamic Pricing In Offline Retail | Intouch Insights

Traditional pricing is set either based on the cost of production or on the price that competitors are charging. This ancient method has been slow to shift into the new and fast paced online world that we live in today. Dynamic pricing is when a company changes their pricing to match demand and supply. Whether […]

Artificial intelligence, algorithmic pricing, and collusion | VOX

Artificial intelligence, algorithmic pricing, and collusion | VOX

Remember your last online purchase? Chances are, the price you paid was not set by humans but rather by a software algorithm. Already in 2015, more than a third of the vendors on Amazon.com had automated pricing (Chen et al. 2016), and the share has certainly risen since then – with the growth of a […]

Algorithms Are Better Than We Thought – They Can Collaborate Into Cartels | The Continental Telegraph

Algorithms Are Better Than We Thought – They Can Collaborate Into Cartels | The Continental Telegraph

Antitrust agencies are concerned that the autonomous pricing algorithms increasingly used by online vendors may learn to collude. This column uses experiments with pricing algorithms powered by AI in a controlled environment to demonstrate that even relatively simple algorithms systematically learn to play sophisticated collusive strategies. Most worrying is that they learn to collude by […]

The importance of the Value Exploration Workshop | Perfect Price

The importance of the Value Exploration Workshop | Perfect Price

Buying Dynamic Pricing software, or software that takes enterprise data and turns it directly into real-time pricing actions, is necessarily involved. Frequently, the biggest challenge is change management–after all, you are fundamentally changing how your organization makes critical decisions. The Value Exploration Workshop (or VEW) is a crucial step in the decision process. It is so […]

Using a backtest to choose Dynamic Pricing software | Perfect Price

Using a backtest to choose Dynamic Pricing software | Perfect Price

Dynamic Pricing software takes data and turns it into actionable real-time prices. At Perfect Price, we’ve learned a lot about how executives assess and decide on using our software. We think this process could work well for evaluating any software that an enterprise is trusting to make decisions on its behalf. The problem As a […]

What you don’t know about Netflix’s price increase | Perfect Price

What you don’t know about Netflix’s price increase | Perfect Price

Netflix raised prices $2 yesterday, and as a direct result, their shares added 6.5%. As a CEO, CFO, or controlling shareholder, wouldn’t it be nice to do the same thing? Add $2 to prices and add $9.5 billion to your market capitalization? Move over Warren, I get the cover shot on Barron’s this month. Netflix […]

Dynamic Pricing: The Secret Weapon Used By The World’s Most Successful Companies | Forbes

Dynamic Pricing: The Secret Weapon Used By The World’s Most Successful Companies | Forbes

Uber, Amazon and Airbnb all have one thing in common — aside from rapid growth, creating entirely new markets and crushing their competition. All three price dynamically using advanced artificial intelligence (AI) and machine learning. Leading companies know that in today’s digital marketplace, dynamic pricing is a key driver for growth and success. But what […]

How does AI affect dynamic retail pricing? | ITProPortal

How does AI affect dynamic retail pricing? | ITProPortal

Let’s look at the ways that AI and machine learning affect dynamic pricing in the retail industry and how this model differs from personalised pricing. Today’s consumers will be familiar with Uber’s ‘surge’ pricing at rush hour, increased electricity costs during peak usage periods or fluctuations in hotel room rates over the Christmas or summer […]