Tag: Auction

Auctions And Pricing Power | ValueWalk

Auctions And Pricing Power | ValueWalk

It’s a great time to discuss the distribution of power in auctions. Not only is this highly relevant for all users of Google paid search and our investment in TripAdvisor, but Leonardo daVinci’s Salvator Mundi just broke a record for the highest price paid for art at auction, clearing for $450.3 million (for a good […]

WTF is supply-path optimization? | Digiday

WTF is supply-path optimization? | Digiday

Look out, there’s new ad tech jargon coming your way. Meet “supply-path optimization.” Supply-path optimization gives some ad tech aficionados a frisson of excitement. The basic idea: It gives media buyers the ability to bid on and win inventory at the most reasonable price, while it lets publishers maximize their revenue over the long run. […]

Here’s how Google’s own ads impact bids & pricing in AdWords auctions | Top Seo Soft

Here’s how Google’s own ads impact bids & pricing in AdWords auctions | Top Seo Soft

Google and its sibling companies at Alphabet collectively bid on thousands of keywords in AdWords. That has been going on for years. The search giant has said its ad buying does not “directly inflate” pricing for other advertisers because “advertisers are charged as if it wasn’t bidding.” However, that’s not quite accurate. Participating in its […]

Come on forward, the price is right!: More airlines are auctioning off seats | The Economist

Come on forward, the price is right!: More airlines are auctioning off seats | The Economist

AS LONG-TIME readers of The Economist can testify, this newspaper likes auctions. For economists, it is the best solution to most problems. It is more elegant than the other two main forms of setting a fee: haggling and menu pricing. The former is inefficient because the seller might not be negotiating with the person prepared to […]

Dynamic Price Floors: A Call For Standardization | AdExchanger

Dynamic Price Floors: A Call For Standardization | AdExchanger

Although programmatic advertising is approaching critical mass, the industry has failed to standardize auction pricing, and the debate continues over hard-price floors, soft-price floors and everything in between. Dynamic price floors are widely considered to be the answer to this problem, but without standards, they further complicate the matter. As the industry matures and faces […]

Cathay Pacific Is The Latest Airline To Explore Auctioning Upgrades To The Highest Bidder | The Huffington Post

Cathay Pacific Is The Latest Airline To Explore Auctioning Upgrades To The Highest Bidder | The Huffington Post

Hate your airline seat? Bid higher next time. That’s right, it’s auction time in the skies as airlines are creating a unique way of determining seating by actually allowing customers to bid on their upgrade. In a process that has been likened to the way eBay does business, this move would allow airlines to not […]

Pricing News Daily > 6/4/14

Pricing News Daily > 6/4/14

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. Today’s Headlines Driving Profitable Growth: How to Set Prices Throughout the Product Life Cycle cfoedge.com – Our monthly eNewsletter delivers timely financial insight right to your desktop. Click […]