OnDemand WTP Pricing Research

Tag: Auction

Auction bids decline with intensity of competition: new research | PHYD.org

Auction bids decline with intensity of competition: new research | PHYD.org

Economists from the University of Sydney and the University of Technology Sydney (UTS) have co-authored a new study that challenges conventional thinking about auctions and is applicable to real-life bidding situations including property auctions. The study suggested that the more bidders there are in an auction, the lower each individual bidder perceives their probability of […]

Auction-based ride-hailing, powered by HERE | Global Fleet

Auction-based ride-hailing, powered by HERE | Global Fleet

Anterin is an Indonesian ride-hailing company that offers delivery services by motorcycle, motorcycle and car-hailing and courier services for larger items, using vans and trucks. The company is founded in 2016 to challenge the country’s major players, the Singapore-based Grab and local hero Go-Jek. According to Crunchbase, the Anterin applications are downloaded over 20,000 times […]

Google Is Moving To First-Price, But Big Questions Remain | AdExchanger

Google Is Moving To First-Price, But Big Questions Remain | AdExchanger

Google’s move to create unified, first-price auctions for publishers using Google Ad Manager doesn’t just change the auction type. It impacts pricing, header bidding, publisher floors and how publishers see AdWords demand. Under the new rules, all exchanges will bid for an impression at the same time, and Google will lose the “last look” it […]

How Index Exchange Switched to First-Price Auctions | eMarketer

How Index Exchange Switched to First-Price Auctions | eMarketer

Programmatic platforms are making big changes to how they price their ad auctions. And it’s arguable that no company more significantly overhauled its pricing structure than Index Exchange, a programmatic platform publishers use to sell their inventory. Back in September, Index Exchange ran all of its header bidding integrations through second-price auctions, which is how […]

Understanding Programmatic Auction Pricing Is a Major Priority for Marketers | eMarketer

Understanding Programmatic Auction Pricing Is a Major Priority for Marketers | eMarketer

Programmatic auctions have historically operated on a second-price basis. In second-price auctions, the second-highest price determines the amount of money the auction winner will pay. So if the highest bid is $10 and the second-highest bid is $5, the winner of a second-price auction will pay $5.01. This style of pricing was easier to navigate […]

Auctions And Pricing Power | ValueWalk

Auctions And Pricing Power | ValueWalk

It’s a great time to discuss the distribution of power in auctions. Not only is this highly relevant for all users of Google paid search and our investment in TripAdvisor, but Leonardo daVinci’s Salvator Mundi just broke a record for the highest price paid for art at auction, clearing for $450.3 million (for a good […]

WTF is supply-path optimization? | Digiday

WTF is supply-path optimization? | Digiday

Look out, there’s new ad tech jargon coming your way. Meet “supply-path optimization.” Supply-path optimization gives some ad tech aficionados a frisson of excitement. The basic idea: It gives media buyers the ability to bid on and win inventory at the most reasonable price, while it lets publishers maximize their revenue over the long run. […]

Here’s how Google’s own ads impact bids & pricing in AdWords auctions | Top Seo Soft

Here’s how Google’s own ads impact bids & pricing in AdWords auctions | Top Seo Soft

Google and its sibling companies at Alphabet collectively bid on thousands of keywords in AdWords. That has been going on for years. The search giant has said its ad buying does not “directly inflate” pricing for other advertisers because “advertisers are charged as if it wasn’t bidding.” However, that’s not quite accurate. Participating in its […]

Come on forward, the price is right!: More airlines are auctioning off seats | The Economist

Come on forward, the price is right!: More airlines are auctioning off seats | The Economist

AS LONG-TIME readers of The Economist can testify, this newspaper likes auctions. For economists, it is the best solution to most problems. It is more elegant than the other two main forms of setting a fee: haggling and menu pricing. The former is inefficient because the seller might not be negotiating with the person prepared to […]

Dynamic Price Floors: A Call For Standardization | AdExchanger

Dynamic Price Floors: A Call For Standardization | AdExchanger

Although programmatic advertising is approaching critical mass, the industry has failed to standardize auction pricing, and the debate continues over hard-price floors, soft-price floors and everything in between. Dynamic price floors are widely considered to be the answer to this problem, but without standards, they further complicate the matter. As the industry matures and faces […]