OnDemand WTP Pricing Research

Tag: B2C

Workshop: Pricing Innovation – Setting the Right Price for New Products or Services | PriceBeam

Workshop: Pricing Innovation – Setting the Right Price for New Products or Services | PriceBeam

Agenda Participants will have the chance to listen to and network with our expert panel over breakfast. 8.00 AM > Meet & Greet, Breakfast, and networking 8.20 AM > Finn Helmo Hansen will present “Using Market Research to Price Innovation. Setting the right price for new products or services.” 09.15 AM > Mark Peacock will present “How smarter pricing strategies […]

Pricing Educational Events Update > March 2019

Pricing Educational Events Update > March 2019

Check out these upcoming in-person as well as live/on-demand webcast pricing events. Be sure to check the Pricing Events Calendar regularly as it offers a list of upcoming pricing focused conferences, webcasts, in-person and online training, and other professional development/networking events. Upcoming Events Webinar 28-March – Optimizing International Market Launches Through Pricing Insights | PriceBeam This webinar […]

Webinar: Optimizing International Market Launches Through Pricing Insights | PriceBeam

Webinar: Optimizing International Market Launches Through Pricing Insights | PriceBeam

This webinar looks at how pricing should play an integral role in international market launches and how willingness-to-pay research can help optimize the prices in each market. Imagine a US company wanting to export to Germany: should the German price be just the USD price converted into Euros? It could, but it is likely that German […]

The 7 pricing strategies every business owner has to know | StartUps

The 7 pricing strategies every business owner has to know | StartUps

“How much should I charge customers?” For any new business, answering this question and deciding a price point for your product or service is no easy feat. On one hand, you want to attract your customers to purchase your product or service while on the other hand you want to price accordingly so that your business […]

Anchor Pricing | PriceBeam

Anchor Pricing | PriceBeam

Anchor Pricing is the concept of making a product that was first offered seem cheaper when it put alongside another product. An example of this would be initially offering a customer a product that costs 300 GBP but then showing and comparing a more expensive alternative, say 450 GBP to that customer. That first product […]

Want to Increase Revenues? Help Your Sales Team Sell On Value, Not Price | Inc.

Want to Increase Revenues? Help Your Sales Team Sell On Value, Not Price | Inc.

Salespeople, especially those who are unseasoned or just average, are afraid of rejection.  They think that to make a sale happen, they need to be loved–and just like my 4 year-old who offers up anything and everything including “being my best friend” when he wants to win an argument–they offer the sun, the moon, and […]

Brexit and its Impact on Price Increases | PriceBeam

Brexit and its Impact on Price Increases | PriceBeam

The 29th of March, 2019, the day the United Kingdom officially leaves the European Union, is fast approaching. It is important for businesses to know the impacts Brexit will have on pricing for their products and how they can prepare for post-Brexit. Food prices are expected to go up after Brexit and some have even […]

Customer Intelligence Analytics: 10 Mistakes Firm Make | PriceBeam

Customer Intelligence Analytics: 10 Mistakes Firm Make | PriceBeam

Ultimately, your goal with your customer intelligence analytics is to get results that are actionable. To obtain this, you need to get results that are: Statistically significant Based on all types of customers Clear of bias Click the button below to download our white paper featuring 10 mistakes companies make with Customer Intelligence Analytics. More Resources: Tip […]

Webinar (On-Demand): How to Increase Prices Using Willingness to Pay Insights | PriceBeam

Webinar (On-Demand): How to Increase Prices Using Willingness to Pay Insights | PriceBeam

This PriceBeam Webinar covers how willingness to pay research can be used to successfully manage and implement price increases. Successful price increases can deliver tremendous profits but many fail to be properly implemented whereas others anger customers unnecessarily. In this webinar we show how insights from market research into customers’ willingness to pay can increase […]

Life Cycle Pricing: Capturing Value Throughout the PLC | PriceBeam

Life Cycle Pricing: Capturing Value Throughout the PLC | PriceBeam

Far too many companies fail to develop a long-term life cycle pricing strategy that is continuously adjusted across the product life cycle (PLC). Typically, the savvy company will conduct extensive pricing research to find the a launch price that is aligned with their target group’s willingness-to-pay, but then fails to re-evaluate the pricing continuously. This is […]